Home / Knowledge / News / Fashion / Pussycat Dolls at Fashion Rocks to wear Indian sarees
Pussycat Dolls at Fashion Rocks to wear Indian sarees
06
Sep '08
Through the help of Desi Hits! the Pussycat Dolls are highlighting the growing Desi phenomenon tonight at Fashion Rocks 2008 by strutting on the red carpet in Indian sarees designed by Rocky S, a fashion designer who has carved a niche in the Indian fashion industry. Desi Hits! enlisted the help of fashion and retail expert Hitha Prabhakar to style the Pussycat Dolls.

"Fashion Week in New York is the perfect place to showcase Desi culture," says Rocky S. "By wearing traditional Indian dresses, the Pussycat Dolls are supporting Desi culture in front of all the bright lights at Fashion Rocks and reiterating once again that Hollywood is going Bollywood."

"Desi pop culture is quickly becoming an international phenomenon. Through our site Desi Hits! we are delivering key information about how Eastern music, fashion and entertainment are fusing with Western audiences," states Anjula Acharia-Bath, CEO of Desi Hits!, who along with her husband, Ranj Bath, have made this all possible.

Rocky S has made quite a name for himself in fashion in India. His ingeniously created designs were not only creatively applauded, but also changed the trend in the industry.

He brought an age of revival and this time, the revival was making Desi clothing fashionable and a "must-have." After making a niche in the industry as well as a successful venture into the retailing forum, he launched his brand 'Rocky S'.

Fashion Rocks, the annual New York Fashion Week concert at Radio City Music Hall, will be hosted by Denis Leary this year and includes performances from the Pussycat Dolls, Beyonce, Chris Brown, Mariah Carey, Chris Cornell, Duffy, Fergie, Kid Rock, Lil Wayne, One Republic, the Black Eyed Peas, Rihanna, Timbaland, Justin Timberlake, Keith Urban and Solange.

Desi Hits!


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search