Home / Knowledge / News / Fashion / Fashion savvy city welcomes Royal Classic Group
Fashion savvy city welcomes Royal Classic Group
11
Sep '08
Royal Classic Group (RCG), the Indian textiles and garment major which revolutionized the country's male fashion scenario with its signature style Classic Polo T-shirts, has made a direct foray into the global market. RCG hurled its first exclusive international showroom at the fashion savvy Singapore City on the auspicious August 15, with plans to showcase the Indian brand by weaving 20 more stores across Singapore.

The Singapore outlet -- set in the archetypical 2300 sqft area on Little India's Serangoon Road -- showcases special products like premium mercerized T-shirts, exclusive Golf T-shirts and modal enriched T-shirts to cater to the fashion needs of Singapore apart from the core range of shirts, trousers, cargos, denim, jackets, and the brand's premium men's innerwear ,Smash. The products are retailed at a comfortable price range of 29-69 $ bracket which is sure to appease the fashion conscious Singapore populace.

Singapore's international Classic Polo outlet has rolled out an innovative promotional scheme to solicit target customers by offering free customized print of their favorite text or visual on the plain tee purchased, in just five minutes of the purchase. An exclusive Classic Polo loyalty program has been initiated by introducing classic gold and silver cards to develop a dedicated base for the brand to facilitate a better relationship with the prospects.

“The proposed 20 stores in Singapore will be launched in the next 12 months, besides entering into large format stores in the next few months as a natural extension with specialized products. Our estimates peg a turnover of Rs 10 crore this year and a good 10 per cent of the same would be earmarked for the brand promotional activity,” RCG Executive Director R. Sivaram said.

“The initial response clearly overwhelming and indicative of the fact that market exists for value for money brands, which is our success mantra not only in India but also in Singapore.

The early market reaction has given us a lot of market insight which is a true experience and thereby replicate the best relevant international trend in the home ground to originate the competitive edge. Also, the global imprint of RCG will be a great way for the brand to grow and reach the optimistic turnover of 100 crores this fiscal," the Executive Director added.

Royal Classic Group


Must ReadView All

Pic: Alizila

Apparel/Garments | On 24th Mar 2019

Barclaycard and Alipay become partners

UK-based Barclaycard and Alipay have become partners which will allow ...

Pic: True Fit

Apparel/Garments | On 24th Mar 2019

True Fit to reach 100 million registered users mark

True Fit, the data-driven platform that made the industry's Fashion...

Pic: Ecutopia

Information Technology | On 24th Mar 2019

Ecutopia & Jesta form supply chain optimising platform

Ecutopia, a powerful platform that enables collaborative trade and...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search