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Shufersal launches Van Nuys-based Cherokee brand

11
Sep '08
Cherokee Inc released photos from the recent launch of its Cherokee Brand in Israel with Shufersal Ltd.

Mark Nawrocki, Executive Vice President, Brand Development for Cherokee, stated, "We are very proud of our recent launch in Israel.

The Cherokee Brand is now licensed in 30 countries and is sold in over 3,000 locations. While we continue to build our brand with our existing partners, we look forward to our upcoming launches in India with Arvind Mills and Spain with Grupo Eroski."

Larry Sass, Executive Vice President, Business Development for Cherokee, added, "We are pleased with our recent launches as they continue to fortify our 'World Branding' strategy.

We continue to aggressively pursue partnerships throughout Western Europe, Russia, Asia and Australia. In addition, we now have the opportunity to expand our brand representations to capitalize on international opportunities as well."

Cherokee Inc


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