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LIJA debuts captivating golf & sportswear collections for Spring

18
Sep '08
Leading golf and sportswear designer Linda Hipp and her company, LIJA, debut four captivating golf and sportswear collections for Spring 2009 showcasing dynamic prints, elegant silhouettes, rich fabrics and superior fits throughout an extensive range of technical and cotton-based pieces.

Titled High Society, Barefoot in the Park, An American in Paris and Roman Holiday, the collections were inspired by the glamour of Hollywood's Golden Age and the American Spirit of the 1950s. The trend-setting sportswear radiates the innocence, femininity and joy of these time periods across nearly 200 pieces, and combines a diverse color palette -- spanning from Daiquiri and Espresso to the cosmopolitan Black and Silver -- with a fusion of sport, leisure and fashion.

"From vintage to contemporary, voluminous to fitted, these collections offer a diverse range of styling for any woman's closet," says Hipp. "Our Glitzy Group from the High Society and Barefoot in the Park collections, in particular, really serves to emphasize the breadth of the brand. The wide leg pant, cropped double-breasted jacket and dress can all be worn with golf shoes, ballet flats or heels. It's a look that is distinctly LIJA in its ability to transition from one activity to the next."

Must-have items for the season include the Twist Knit Johnny Vest and Willow Myth Jacket. A versatile sweater for any closet, the vest features the depth and texture of the line's luxe new "Marl" knit. The jacket is a cool, compactable, ultra lightweight, wind-resistant and water-repellant highlight of LIJA's latest technical offerings. Additionally, the Glitzy Ginger Dress, with its metallic finish and sporty details, epitomizes the brand's ever-expanding reach in the lifestyle category.

Retailing from $65 for some tops to $135 for select outerwear, the collections are highlighted in a 57-page catalog that is currently available for retailers and media members. It features a section detailing the inspirations behind the season's designs, as well as the "Hipp Factor." The latter calls out Hipp's favorite items from each collection, which are also highlighted by special hang tags at retail.

A pioneer in the golf apparel industry, LIJA's growing presence in top clubs is supported by a variety of initiatives, including its Tour Style Leaders program. The unique new approach to sponsorship provides eight elite players from the LPGA, Futures and Ladies European Tour with an expansive selection of LIJA products to wear on- and off-course. The golfers are also entered into a season-long competition for a Grand Prize valued at $25,000 consisting of a cash bonus and apparel sponsorship for the 2009 playing season, among other components.

LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Pebble Beach, Kiawah Island and Whistling Straits. The company's clothing is worn by scores of women golf professionals worldwide, including Marisa Baena, Courtney Erdman, Jennifer Greggain, Leta Lindley, Brenda McLarnon, Jane Park and Georgina Simpson.

LIJA


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