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H.S. Trask broadens partnership with David Stoecklein

18
Sep '08
Phoenix Footwear Group Inc a multi-brand footwear and accessories company, announced that it will unveil its redesigned Fall 2008 and new Spring 2009 H.S. Trask product collections at a media event on Thursday, September 18, 2008, 7-10 PM Eastern Time.

The event will be held at Lexington Bar And Books, 1020 Lexington Avenue, New York, NY 10021.

Approximately 20 members of media from some of the top national lifestyle and business publications, as well as broadcast media, are expected to attend the event.

The journalists will be treated to H.S. Trask's refined Fall 2008 styles, including J. Cowan, Gallatin Gate Boot and Bridger Trail Boot, as well as selected products from the new Spring 2009 collection.

The Company also announced that it has broadened its partnership with David Stoecklein, known as "Photographer of the American West," who is going to work on H.S. Trask's Fall 2008 catalog, web site and promote the brand.

James Clopton, President of H.S. Trask, commented, "Our re-launched H.S. Trask is a classic, all-American brand, which is now characterized by a more sophisticated and masculine look.

While focusing on comfort and style, H.S. Trask continues to emphasize American sensibility as well as its western heritage. Our new products combine a seamless integration of the finest materials, cuts, colors, and updated finishing.

Additionally, our Spring 2009 collection expands our traditional offering with weekend and everyday casual styles, which increases our target markets and growth opportunities."

"The new H.S. Trask product lines and branding direction have been very well received in the market and we are very pleased with future order velocity from both new and existing customers.

We are thrilled to broaden our relationship with David Stoecklein, award winning photographer, as we partner with him in all aspects of our brand building efforts and broad-based marketing initiatives," concluded Mr. Clopton.

Phoenix Footwear Group Inc


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