Home / Knowledge / News / Fashion / Me to We Style & Dr. Ellis Jones bring Organic Clothing

Me to We Style & Dr. Ellis Jones bring Organic Clothing

18
Sep '08
When it comes to celebrity red carpet events, no question is more popular than "Who are you wearing?" On September 18 - 20, 2008, Andreas Friis is hoping to hear the response "Me to We Style."

As a co-exhibitor at the Main Event Red Carpet Lounge/Celebrity Green Gifting Chateau at the H.M. Warner Estate in Los Angeles, Friis, Director of Business Development for the hip, organic clothier will join Dr. Ellis Jones, author of The Better World Shopping Guide to show Emmy award winners and nominees that social and environmental responsibility is as simple as voting with their wallets.

Since its launch in December 2005, Me to We Style has captured the attention of the fashion industry as much for its stylish and comfortable line of promotional tee-shirts, hoodies, polos and yoga pants as it has for its high quality label comprising only certified organic and sustainable materials that are manufactured in sweatshop free environments.

The Toronto-based company also donates 50 percent of all of its proceeds to its partner Free the Children, a charity building sustainable communities for youth in underprivileged areas around the world.

As more organizations increasingly align their purchase choice and brand values with socially and environmentally responsible companies, Me to We Style's message will continue to resonate.

And, by bringing its message to the consumer market's most influential group (the Hollywood celebrity) Me to We Style hopes to accelerate this process.

Jones, a University of California Davis sociology lecturer and a leading expert on socially responsible consumerism, hopes to extend his message as well.

As a starting point, Jones will premier (straight from the presses) the 2nd Edition print of his book The Better World Shopping Guide.

This compact, yet comprehensive, 177-page booklet assigns an A to F grade to companies across a broad spectrum of consumer product categories, including gasoline, electronics, paper products, cosmetics, food, beverages and more enabling consumers to quickly identify the "good guys" from the "bad guys" and turn their shopping list into a powerful tool for global change.

Jones explains that 70 percent of the largest, most powerful economy on earth (the U.S.) is driven by consumer spending. Each dollar spent is essentially an economic vote for the world we want to live in, and disseminating information about the impact these dollars are having is the key to getting people to understand how to cast their votes in a way that brings about positive change.

"If consumers consistently identify and vote for companies whose products and practices are ethical and sustainable, while withholding their dollars from companies that are engaged in socially and environmentally destructive behaviors, collectively we can change the face of the planet," Jones explained.

"My goal is to bring to democracy to the economy. Presently, voting for a better future at the ballot box is only half of the democratic equation. We also have to take responsibility for how we vote everyday in the checkout line."

Christie Communications


Interviews View All

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search