Me to We Style & Dr. Ellis Jones bring Organic Clothing
When it comes to celebrity red carpet events, no question is more popular than "Who are you wearing?" On September 18 - 20, 2008, Andreas Friis is hoping to hear the response "Me to We Style."
As a co-exhibitor at the Main Event Red Carpet Lounge/Celebrity Green Gifting Chateau at the H.M. Warner Estate in Los Angeles, Friis, Director of Business Development for the hip, organic clothier will join Dr. Ellis Jones, author of The Better World Shopping Guide to show Emmy award winners and nominees that social and environmental responsibility is as simple as voting with their wallets.
Since its launch in December 2005, Me to We Style has captured the attention of the fashion industry as much for its stylish and comfortable line of promotional tee-shirts, hoodies, polos and yoga pants as it has for its high quality label comprising only certified organic and sustainable materials that are manufactured in sweatshop free environments.
The Toronto-based company also donates 50 percent of all of its proceeds to its partner Free the Children, a charity building sustainable communities for youth in underprivileged areas around the world.
As more organizations increasingly align their purchase choice and brand values with socially and environmentally responsible companies, Me to We Style's message will continue to resonate.
And, by bringing its message to the consumer market's most influential group (the Hollywood celebrity) Me to We Style hopes to accelerate this process.
Jones, a University of California Davis sociology lecturer and a leading expert on socially responsible consumerism, hopes to extend his message as well.
As a starting point, Jones will premier (straight from the presses) the 2nd Edition print of his book The Better World Shopping Guide.
This compact, yet comprehensive, 177-page booklet assigns an A to F grade to companies across a broad spectrum of consumer product categories, including gasoline, electronics, paper products, cosmetics, food, beverages and more enabling consumers to quickly identify the "good guys" from the "bad guys" and turn their shopping list into a powerful tool for global change.
Jones explains that 70 percent of the largest, most powerful economy on earth (the U.S.) is driven by consumer spending. Each dollar spent is essentially an economic vote for the world we want to live in, and disseminating information about the impact these dollars are having is the key to getting people to understand how to cast their votes in a way that brings about positive change.
"If consumers consistently identify and vote for companies whose products and practices are ethical and sustainable, while withholding their dollars from companies that are engaged in socially and environmentally destructive behaviors, collectively we can change the face of the planet," Jones explained.
"My goal is to bring to democracy to the economy. Presently, voting for a better future at the ballot box is only half of the democratic equation. We also have to take responsibility for how we vote everyday in the checkout line."