Home / Knowledge / News / Fashion / Falconhead Capital to develop Not Your Daughter's Jeans

Falconhead Capital to develop Not Your Daughter's Jeans

Sep '08
Not Your Daughter's Jeans ("NYDJ"), a global manufacturer, marketer and distributor of women's jeans and pants targeting fashion-conscious Baby Boomer women has announced that they have sold a controlling interest of their company to Falconhead Capital, LLC, a private equity firm.

Based in Vernon, California, NYDJ was founded in 2003 by Lisa Rudes-Sandel and her siblings, Leslie and Kenneth. They then convinced their father George to come out of retirement and join the team.

The Rudes family recognized the need for a new category of stylish jeans as a sophisticated alternative for an older demographic.

NYDJ's Jeans, which are made in the U.S.A., are in strong demand by leading department store retailers, (and currently sell in Nordstrom, Bloomingdale's, Macy's and Dillard's, among others).

The company also sells to approximately 3,000 specialty stores nationally and internationally through distributors in Canada, Ireland, United Kingdom, Netherlands and other countries.

George Rudes said: "Our family is very pleased to welcome Falconhead Capital as our new partners in the continuing growth and development of NYDJ.

Our management team and employees have accomplished a great deal in the short five years since NYDJ was founded.

The new executive leadership that we are bringing into the company through this transaction will enable us to take NYDJ to a new level and accomplish our long-term business objectives." The Sage Group, LLC and Thomas Weisel Partners advised NYDJ on the transaction.

Not Your Daughter's Jeans

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search