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Style meets performance at London Fashion Week

01
Oct '08
Successfully grown since 2005, the distinctive fitness fashion collection for women introduced the new spring/summer 2009 collection at an energetic, sport performance presentation at 'Stella's Gym' during London Fashion Week. The brand also introduced the new adidas by Stella McCartney personal trainer, Tracy Anderson.

“This collection tries to provide for all the needs of a modern woman. Style meets performance is crucial for women today, and I've tried to address this in my most recent collection. Remembering you're alive is key, health is wealth!” says Stella McCartney.

Tracy Anderson, new adidas by Stella McCartney personal trainer added: “For me it's really important to wear products that look stylish and can actually perform. I need to have breathable apparel and footwear that is comfortable, supportive and well cushioned as my workouts tend to be intensive and exhausting! With the adidas by Stella McCartney Gym line I feel like I have everything I could want: cutting-edge adidas technologies combined with Stella's unique designs! I love the range and am really excited about my partnership with adidas.”

The new spring/summer 09 range continues to re-define and challenge traditional sport silhouettes with the new collection featuring sheer, lightweight performance fabrics and constructed design features taking inspiration from Atlantic sailing adventures in the new Gym Studio range and ornate English Edwardian petticoats and nightwear in the prints and cuts of the Tennis line.

This season, the best-selling Running range mixes energetic and bold block colours with sheer, futuristic lightweight fabrics with drawstring detail to create gathering and volume for stylish, sophisticated silhouettes.

Alongside this season's latest Gym Studio, Tennis and Running collections, the range continues to offer the categories Golf, Gym Yoga, Gym Dance, Swim and Cover Ups.

The spring/summer 09 collection hits retail in around 600 stores in February 2009, including high-end department stores - such as Harrods, Holt Renfrew, Nordstrom - as well as adidas Sport Performance stores and selected sports retailers all around the world. Prices range from around 15 GBP (20 Euro) for the Tennis wristbands and up to 210 GBP (260 Euro) for the Golf Performance Jacket.

adidas Group


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