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Avon debuts Ironman Signature Fragrance Collection

04
Oct '08
Avon Products Inc announced that it has joined forces with the Ironman brand to launch a signature men's fragrance collection named after the legendary triathlon. The Ironman Fragrance Collection, featuring an eau de toilette spray, after shave conditioner and anti-perspirant, will be unveiled just before this year's Ford Ironman World Championship in Kailua-Kona, Hawaii.

As world-class athletes embark on the ultimate test of endurance, Avon debuts the ultimate celebration of the determination, drive and passion to accomplish the tremendous feat of Ironman. The collection tagline, "Anything is Possible," is also the Ironman mantra for their worldwide events.

As the number one user-based global sports brand and founder of the world's most challenging endurance event, Ironman represents more than a race -- it is a lifestyle. Competitors from around the world are drawn to this epic feat of endurance, a universal adventure that challenges both the mind and the body. It appeals to athletes who want to push themselves to the limit while immersing themselves in the natural world.

"The Ironman Triathlon defies barriers from language and nationality to age and gender," explains Philippe Hostalery, Group Vice President, Global Beauty Brands for Avon. "As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the 'Anything is Possible' mentality that accompanies it."

The collaboration with Avon marks Ironman's first foray into the fragrance industry. "As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, the world's largest direct seller, to develop a line of products that match the vigor every Ironman possesses," says Bill Potts, Vice President, Marketing and Business Development, Ironman. "The Avon Ironman Collection will provide products for the Ironman in every man."

"The global scope and synergies of our brands made partnering with Ironman a natural fit," Hostalery continues. "The values behind Ironman and the Ironman Triathlon really resonated with the entrepreneurial spirit of Avon. Ironman represents excellence, determination, positive ambition and a well-balanced nature. It is aspirational, yet grounded, something our Avon customers can relate to."

The signature scent of the Ironman collection, developed by Drom fragrance house, is a victorious fusion of energizing citrus and exotic spices spiked with rich woods. Top notes of ginger, sparkling lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. The star of the collection, the Ironman fragrance, comes in a sleek yet rugged bottle with an organic feel.

The top is designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance. The powerful black-on-black carton features iconsof each of the triathlon sports, with a footprint representing running, waves representing swimming, and tire tread representing cycling.


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