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K-Swiss makes its footprint at Ironman
Oct '08
Iconic footwear and sportswear brand K-Swiss will be bringing spirit to the masses at The Ford Ironman World Championship as the official run course sponsor in Kailua-Kona, Hawaii, October 6-12, with a host of seven world-class athletes representing K-Swiss U.S.A. and Australia.

In addition to supporting a roster of top, competing athletes, K-Swiss will be introducing a limited edition collection of K-Ona commemorative performance shoes for both men and women.

World-class competitors including Chris Lieto, Matt Lieto, Luke McKenzie, Paul Amey, Leanda Cave, Katya Meyers, and Kim Loeffler will be wearing the K-Ona as they cross the Ironman World Championship finish line on race day, Saturday, October 11.

The limited edition Ironman 2008 Commemorative Shoe collection will serve as a sneak preview for K-Swiss' new, ultra-lightweight K-Ona shoe hitting shelves in Spring 2009.

Designed specifically for fast days, race days and triathlons, the K-Ona provides optimum comfort, breathability, stability, drainage and cushioning with its proprietary SUPERFOAM technology, FLOW COOL airflow system, industry leading water drainage, an Si-18 crash footpad, and a k-EVA midsole support, making the K-Ona the ultimate shoe for aspiring triathletes, or the Ironman or Iron Girl.

According to K-Swiss Sports Marketing Director, Erik Vervloet "The K-Ona is the culmination of design input from top competitors, they have been tested and proven by all our athletes.

K-Swiss has been pushing the envelope in technology for more than 40 years, and we believe the advancements in our technical Tri product will help further our athletes and the sport."

Although less than 500 pair of early-issue, commemorative printed shoes will be available for attendees and athletes, consumers will have access to the K-Ona in early 2009 via.

In addition to supporting the course and its athletes, the storied brand will also bring some spirited elements to the week's event menu: hosting daily athlete clinics, sponsored events and post-race celebration.


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