"The discovery of a new beauty molecule for solving frizz has allowed us to create a product that truly delivers on its promise," said Rob Robillard, Living Proof CEO.
"Our goal for Living Proof is to have every one of our new launches be as category-disrupting as we know this will prove to be."
Living Proof counts among its founders and advisors some of the top names in science, beauty and business, including: Jon Flint and Dr. Amir Nashat of Polaris Venture Partners; Dr. Robert Langer; Rob Robillard, Living Proof CEO and former Worldwide General Manager of Kiehl's Since 1851; Ward Stegerhoek, a top editorial and runway stylist; Mitch DeRosa, owner of Mitchell John Salon and Dr. Rox Anderson, head of Photo Medicine at Mass General Hospital and inventor of breakthrough laser therapies.
We are Living Proof: Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges from a completely fresh perspective.
We are a team of scientists from outside beauty led by MIT institute professor Dr. Robert Langer, and beauty authorities with a shared vision: to invent efficient formulas based on entirely new molecules and breakthrough technologies for results you can see from across the room.