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Perrelet adorns Pop and R&B sensation Lutricia McNeal
Oct '08
Perrelet, the most distinguished brand of exclusive timepieces founded by master watchmaker Abraham-Louis Perrelet has charmed the popular Pop and R&B star Lutricia McNeal.

For several months now, Perrelet has been accompanying the celebrated singer on her overseas travels. Whether to rehearsals, shows, interviews or simply going about her life as a modern woman and mother, Perrelet helps her through her multitasking lifestyle. Caught up in the wave of immense popularity, Lutricia McNeal balances work and play and keeps track of her busy schedule with her precious timepieces.

Marc Bernhardt, CEO of Perrelet, enthused: “We are pleased to announce the appointment Pop and R&B artist Lutricia McNeal as the ambassador for Perrelet watches. The character and bewitching glamour of Perrelet's ladies collection caught the attention of the singer, who first came to Europe two decades ago. Since then, she has been developing her international career and Perrelet will be accompanying her on all her travels. Our association with the pop and R&B queen reaffirms the prestige and unique style sense of the Perrelet brand.”

A spokesperson from Damas Watch Division commented: “Lutricia McNeal is blessed with an exceptional voice and a taste for beautiful things. As the seventh child of nine, she began singing in a gospel choir, in the church where her father was pastor. The desire to discover other countries brought her to Northern Europe and it was precisely during this trip that a fortuitous encounter propelled Lutricia to centre stage and turned her into the famous pop and R&B singer that she is today.

The story of the singer and the Perrelet watch brand started with a present from a loved one, an original watch by Perrelet that succeeded in arousing the curiosity of Lutricia McNeal. True to herself and listening to her inner voice, Lutricia finds in Perrelet unique personality and exceptional precision, which reminds her of her own life and her search for perfection, always offering the best of herself to her public.”

Lutricia offers her new album this month, wearing Perrelet's automatic Moonphase model on her wrist. For the world premiere launch of the new single 'Same Same Same', she displays the new Perrelet model, Dia-mond Flower, dedicated to ladies in search of authenticity and precision. This is a veritable revolution, embodying jewellery aesthetics and mechanical watchmaking knowhow, and through this model, Perrelet is reviving the savoir-faire of its creator, Abraham-Louis Perrelet, inventor of the automatic movement.

The rotating Diamond Flower located on the dial is more than a decorative element. It also serves to wind the movement, in perfect harmony and synchronised with the main rotor, thus playing an essential role, as part of the winding mechanism. Designed by a young Perrelet designer, the model is available in different combinations of colours, settings and materials.

The exclusive Perrelet timepieces are available at Saks Fifth Avenue - Burjuman Centre and select Damas Les Exclusives Boutiques in the Dubai, Kuwait, Bahrain and Riyadh, Saudi Arabia.


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