Home / Knowledge / News / Fashion / I 'Heart' Ronson to launch for women at JCPenney

I 'Heart' Ronson to launch for women at JCPenney

Oct '08
J. C. Penney Company Inc announced the launch of I "Heart" Ronson, a complete women's fashion sportswear line designed by Charlotte Ronson to be sold exclusively at JCPenney. The new collection, created for JCPenney's trendy lifestyle customer, will debut in JCPenney stores, online at jcp.com, and via catalog for spring 2009.

An innovator in the fashion industry, Charlotte Ronson is known for her trendsetting style, making her a favorite designer among the fashion industry, celebrities and socialites. I "Heart" Ronson, which takes its inspiration from today's modern woman, combines Ronson's signature feminine touch with a vintage aesthetic to create an effortlessly chic, downtown style.

"JCPenney is focused on bringing newness and excitement into our fashion assortment, by identifying the world's best designers and partnering with them to create lines just for our customer, at a smart price. The addition of I "Heart" Ronson is a stunning example of this initiative," said Ken Hicks, president and chief merchandising officer of JCPenney.

"Charlotte Ronson is one of today's most innovative and adored new designers, and she has an exceptional vision of what our trendy customer wants. We are thrilled to be able to bring her unique style to JCPenney."

Offering a fun, flirty, edgy and sophisticated look all in one, the I "Heart" Ronson collection will allow customers to easily mix and match new pieces designed by Ronson with favorites in their own wardrobes to create their own signature looks. The collection will be showcased in JCPenney stores, with new fixtures designed like closets, allowing customers to "shop inside Charlotte Ronson's closet."

"I am delighted to create a new collection, I "Heart" Ronson for JCPenney. I see this as a great opportunity to open up my sense of fashion and style to a much wider audience," said Charlotte Ronson. "This is a tremendous opportunity to create a brand with appeal to a diverse customer base that I might not have been able to reach until now. I look forward to our launch with great anticipation."

Targeted towards the 21-35 year-old woman, I "Heart" Ronson will feature a complete sportswear line with tees, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets. The new brand will be supported by print, direct mail, preprint, specialty catalog and Internet marketing.

J. C. Penney Company Inc

Interviews View All

Jurgen Gauger, Spreadshirt

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search