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NOM*D & Cybèle win Air NZ Fashion Export Awards

20
Oct '08
NZFW Founder Pieter Stewart & Air NZ CEO Rob Fyfe
The venue is packed away, designers have returned to work, and the dust has settled on Air New Zealand Fashion Week 2008. So we're pleased to bring you a retrospective look at some of the highlights and excitement that made up the big week!

Taking New Zealand fashion to the world
Acclaimed New Zealand fashion labels NOM*D and Cybèle have taken home the country's ultimate fashion business prizes of the 2008 Air New Zealand Fashion Export Awards. Margi Robertson's Dunedin-based label NOM*D, which already exports to Australia, Europe, the US and Asia, won the Growth category. The Development award was won by Auckland designer Cybèle Wiren.

Her label Cybèle commenced exporting in 2005 and is now sold in Australia, Japan and Dubai.

Established in 2004, the annual awards provide two New Zealand designers with a significant travel prize so that they can grow their export business and help take New Zealand fashion to the world.

Working it
International fashion experts came together at the Westpac Workroom brunch event during Fashion Week to discuss a number of topics relating to the business of fashion. A survey had been conducted prior to the event which was answered by a wide range of the fashion industry to see what keeps the industry awake at night.

The panel discussed the survey results and talked about the production and selling of New Zealand fashion and the important issue of cash-flow within a fashion business.

The panel included Westpac Business Manager Ray Searle; Bryan Eible, owner of Foxy Lady boutiques in Florida; Patty Huntington, fashion journalist at Womenswear Daily Australia and writer of Frockwriter blog; Brian Long, Miami PR agency owner; and Pieter Stewart, Director and Founder of Air New Zealand Fashion Week.

VIPs - up close and personal
Every year a team of minders take on the big challenge of hosting our international media and buyers on site through the week. A day in the life of a minder is no easy task, it can involve taking their 'bestie' for breakfast, to press interviews, making sure they reach the all important fashion shows, booking transport, site seeing around Auckland, and don't forget the after parties! One of our most experienced minders is Jackie Strang who has been a VIP Media minder for 4 years now. Each year Strang is in charge of hosting international media or celebrities and this year Jackie was responsible for taking care of International Supermodel Roshumba Williams. “Roshumba wanted to do it all! Through the week I hosted her to bars, restaurants, around Auckland, introduced her to celebrities, VIPs and All Blacks. I helped her to source two outfits a day from New Zealand designers, and I even helped her choose which outfits to wear each day. To do a good job you need to know information about the designers and the ins and outs of the fashion industry. It's a demanding yet satisfying job and I look forward to it each year,” says Strang.


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