Home / Knowledge / News / Fashion / Sean 'Diddy' Combs acquires streetwear brand ENYCE
Sean 'Diddy' Combs acquires streetwear brand ENYCE
22
Oct '08
Sean “Diddy” Combs and Liz Claiborne Inc announce the purchase of fashion label ENYCE by Sean “Diddy” Combs. Founded in 1996, Enyce is a denim based sportswear brand offering knits, wovens, outerwear, and graphic tees for men and boys, as well as a successful “Big and Tall” and women's line. Liz Claiborne purchased Enyce in 2003. Both companies will work together to ensure a smooth and orderly transition for retail partners, vendors and employees.

Founder and CEO of Sean John, Sean “Diddy” Combs said, “Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade.”

“I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories."

"The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”

William McComb, Chief Executive Officer of Liz Claiborne Inc., commented, “As we continue to implement our strategy of building powerful brands, we determined that we can't properly maximize the potential of Enyce. Enyce is a strong brand with a loyal customer following, however the unsettled economic environment and our commitment to properly resource and focus on other brands in our portfolio contributed to this decision."

"As a leading player in the young men's market, Sean Combs has the expertise and resources to help Enyce endure this difficult period and ultimately thrive. We are pleased that Sean Combs has decided to purchase the brand.”

Liz Claiborne Inc. is in the process of determining the impact of the non-recurring cash charges, which will be insignificant to the Company's cash flows, and non-cash charges associated with this transaction. The operating results of Enyce and the impact of this sale transaction will be presented as discontinued operations in the Company's financial statements.

Liz Claiborne Inc


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

Textiles | On 18th Oct 2018

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

The revenue from the petrochemicals segment of Reliance Industries...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search