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Get glamorous as Springfield rolls out 'Red Carpet Clubbing'
Oct '08
Springfield, the European casual wear brand in association with DJ Ivan, India's foremost DJ presented the much awaited and the first ever 'Red Carpet Clubbing' party to celebrate fashion and music with originality.

As the sun set and the red carpet rolled out, Bangalore's glitterati got ready to walk the talk with their own style mantras. The party was all about glamour, style, music and flashbulbs. The night further sizzled with DJ Ivan setting the tempo for the evening by playing favourites like the Indian Sunset - an original House track composed by Ivan - and a top of the line Latin Set.

Commenting on the launch of the Red Carpet Clubbing initiative,
Mr. Johnny John, President. LMG Brands, said "Springfield has stood for originality in all aspects - in design, concepts & presentation - and this has led to the birth of the Springfield Originals property which constantly introduces novel concepts for its consumers.

Indian Sunset – the House track composed by DJ Ivan was a first and now Red Carpet Clubbing will add a new dimension to clubbing by getting consumers to dress up for a party in a unique European style that Springfield offers and stands for. It's the beginning of the festive season and the perfect time for a stylish do as this."

The party had Bangalore in a swirl with a red carpet welcome for all guests, with flutes of Champagne and great music as well! The Red Carpet Clubbing event truly had Bangaloreans rocking to the beats of DJ Ivan. With this initiative Springfield pioneered the concept of fusing original fashion and original music thereby taking clubbing to a completely new level.

The Springfield brand property Springfield Originals was kick started by launching a city wide DJ Hunt in Bangalore which required aspiring DJs to drop off a CD with 10 of their favourite party tracks at any of the Springfield exclusive stores. From the entries received, DJ Ivan personally short listed 20 participants who won themselves a day long DJ workshop titled 'DJ Clinic'.

Apart from sharing the art of mixing and making music with the enthusiastic youngsters, DJ Ivan also composed an original track called 'Indian Sunset' for Springfield which again is a first for any apparel brand in the country.

LMG Brands India Pvt. Ltd. is a part of the Dubai based Landmark Group and its mandate is to introduce international brands in India.

LMG Brands India Pvt Ltd

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