Home / Knowledge / News / Fashion / MAGIC takes modern approach to Feb 2009 Marketplace
MAGIC takes modern approach to Feb 2009 Marketplace
Nov '08
Thinking outside the booth will have a whole new meaning at MAGIC, the world's largest fashion trade event, beginning with its February 2009 season. After months of research, planning, surveys and development, MAGIC will debut a fresh new direction on its show floor, continuing its commitment to fostering a profitable community for its customers, and remaining the leader in its field, always in tune with the changes taking place within the fashion industry, and beyond.

“We realize that this is a pivotal time in our industry,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. “Categories are evolving, trends are changing and our clients are looking to MAGIC for a new approach to their business needs. We've assembled an amazing team and listened to invaluable feedback from our customers, and the result is a strategy we believe in. There has never been a more exciting time to be a part of The MAGIC Marketplace.”

Forever the constant through the industry's many incarnations, MAGIC's plan is three-fold and begins on the ground floor, focusing on category segmentation, strategic navigation, and a modern aesthetic that reflects the evolution of the industry overall. The effort is at once a response to the overwhelming demands of retailers and exhibitors and an innovative leap towards a redefinition of the traditional tradeshow experience.

Part one is the repositioning of Project Global Tradeshow and an effort to circle back to its roots. The new PROJECT will feature a juried assortment of Advanced directional brands, combining the best of the best in men's, women's and accessories.

Come February, PROJECT will debut in a new location, The Mandalay Bay Convention Center, with a reinterpreted and clearly defined vision that allows buyers to effectively source new trends, identify market leaders and shop the show floor in an intimate environment, more reminiscent of the show's early beginnings.

Acknowledging the thriving Premium market, MAGIC MAN will launch PREMIUM AT MAGIC, expanding its existing product assortment so that buyers will be able to maximize their time and resources as they canvas the full spectrum of menswear, in one new space, fit for the categories.

The task of creating this modern, streamlined environment, that allows exhibitors to shine and enables buyers to make the most of their time, has been given to Kramer Design Group, one of the fashion industry's most accomplished design and branding firms. An industry favorite, Kramer Design Group has created modern, functional dynamic spaces, showrooms, retail flagships and more for the world's top brands, including Calvin Klein, Michael Kors, Kenneth Cole and Donna Karan.

The Kramer Design Group, working in conjunction with MAGIC's in-house team, will bring a fresh, new approach to Central Hall with a modern city plan that reinterprets the MAGIC booth system. The exclusive design offers cost-effective techniques and solutions, optimal visual merchandising opportunities, and a fashion-forward mindset to MAGIC's ever-evolving portfolio of exhibitors, and will undoubtedly add to an unparalleled tradeshow experience.

Must ReadView All

Pic: Inditex

Apparel/Garments | On 23rd Mar 2019

Inditex, MIT collaborate on sustainability challenges

Inditex and MIT are collaborating to promote research in global...

Pic: Lenzing

Textiles | On 23rd Mar 2019

Lenzing to appoint new members to supervisory board

Prior to the annual general meeting of the publicly traded company...

China to boost investment in Bangladesh: envoy

Textiles | On 23rd Mar 2019

China to boost investment in Bangladesh: envoy

China would facilitate more investment by its companies and small and ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain



Italtex is a leading studio publishing fabric trend-books since 1959....

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search