Home / Knowledge / News / Fashion / Tennis star Nicole to promote 'Hex Ride' shoes from Reebok
Tennis star Nicole to promote 'Hex Ride' shoes from Reebok
Nov '08
Reebok, the world's leading sports brand is adding a new technology to their kitty with their range of Smooth Fit Hex Ride Footwear.

To promote the technology, Reebok is bringing their international tennis star - Nicole Vaidisova to India for the first time ever. After The Pump, DMX, Kinetic Fit system and many more, Reebok's HexRide collection features Hex Ride - a hexagonal, honeycomb-style build which has one of the top strength to weight ratio constructions engineering can offer along with Smooth Fit - a seamless upper for a comfortable fit.

Providing consumers with the best of both worlds, HexRide technology features exceptional cushioning while still providing a lightweight ride. The HexRide technology is dramatically larger and more impactful, both functionally and visually, covering the entire bottom of the shoe.

The Smooth Fit technology creates a smooth irritation free-fit as all seams are either eliminated or sealed both inside and outside to create a never before experience in footwear. Together these two state of the art technologies make for perfect performance footwear.

SmoothFit HexRide collection with a starting price of Rs. 5990 is touted as the choice of footwear for athletes and sports stars with long and intense training needs. Sports enthusiasts can be rest assured of total comfort and stability in their HexRide footwear.

On the launch, Nicole Vaidisova said, “I always train with Reebok Smooth Fit Hex Ride as the technology keeps me comfortable during my intense practice. I love the energy, the exhilaration and the passion the brand exudes.

I am happy to be present at the launch of Smooth Fit Hex Ride –a technology that I have trained in myself for a brand I endorse globally. Its a pleasure to be in India and I am really looking forward to exploring Delhi and Mumbai during my visit ”

Mr. Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said, “Nicole Vaidisova is a tennis star and a notable youth icon with an immense passion for fitness. Reebok's Smooth Fit-Hex Ride Collection is both an innovative performance and fashion- forward product, which perfectly goes with her personality.

We are happy to have Nicole with us on this momentous occasion and hope our consumers will react positively to this performance enhancing technology used by athletes worldwide and in India.”

The Hex Ride footwear collection will be available in Reebok stores across India for both men and women.


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search