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Schwarzkopf unveils 'Eclectic Collection' with four fashion moods

12
Nov '08
Schwarzkopf Professional, the leader in hair care, unveiled their Essential Looks Autumn-Winter "Eclectic Collection 2008-2009 today. Mr. Najeeb Ur Rehman, National Technical Head, Schwarzkopf Professional unveiled the collection and demonstrated how the edgy & youthful styles were created.

ESSENTIAL LOOKS has a proven track record in translating catwalk couture into a commercial reality and is now celebrating eleven years of success. Essential Looks is the seasonal guide for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format.

It is designed to gift hair professionals with the essence of seasonal inspiration. The “Eclectic Collection” takes its inspiration from the world of haute couture and is inspired from the fashion weeks of London, Paris, Milan and New York. The hair care giant features four distinctive hair styles this season. The Eclectic Collection has four distinctive fashion moods namely Country Life, Eccentric Vintage, Gothic Romance & Sculptured Form

Najeeb Ur Rehman is the fashion industry's most sought after hair stylist and has bagged several accolades with his unique ability to elevate the 'art of hair creation' to the 'performing art of hair creation'. He is, an absolute pro in the hair realm, specializes in creative and corrective hair coloring, cutting & texturizing.

He observed that "Hair fashion has leap fogged into a whole different dimension today. At Schwarzkopf Professional we are celebrating more than a decade of hair brilliance with Essential Looks – "Eclectic Collection". He added “This year we have imbibed the extravagance and chic of the fashion industry to deliver desirable, wearable, & gorgeous hairstyles.

Each of the four fashion moods identified have been expressed in three ways. Essential Trend is an undiluted, fashion forward look. Essential Style is a commercial interpretation and Essential Dressing provides editorial perspective. So the mood within the "Eclectic Collection" is all about depth and it certainly gives the stylist and their clients a free reign on the various looks they want to create and explore while at the same time giving them pointers to stay trendy".

Speaking on the four fashion moods from the Eclectic Collection, Mr. Murali Sundar, Country Manager, Schwarzkopf Professional India said," I'm excited about the Eclectic Collection because it's populated by wearable and beautiful shapes and tones that have great commercial application. Essential Looks is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. The Eclectic Collection is our best bet to storm the Indian grooming scene."

The Essential Looks - Eclectic Collection is presented in four fashion moods:

Country Life – This look is driven by the trend for tweeds, velvets and plaids, nature-based tones, and sheer floral prints and frills. Hence, hair becomes light and effortless to offset rich fabrics with movable textures that are easily ruffled by a fresh breeze, and short styles worn in earthy tones. Shine is key, with vitality bursting from every follicle leading to lustrous, touchable hair, with a finish that's naturally radiant and fresh.


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