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Japan – New target destination for local garment designers
15
Nov '08
Pakistan is all set to extend its reach to new and unexplored markets, especially for garments, which is one of the key foreign currency earners for the country.

Textile and garment industry has been facing severe problems due to international financial crunch and internal issues like high production costs and frequent power cuts.

Recognizing this, the Pakistan Embassy in Japan is organizing a fashion show where renowned Pakistani dress designers are expected to participate.

This effort is aimed at targeting Japanese consumers by entering the retail chains across the country.

This show is scheduled for March 2009, at the grounds of Pakistani Mission, Tokyo

Pakistan Embassy also held a seminar explaining the trade opportunities in the country, so as to encourage Japan-based Pakistani business community invest in Pakistan.

Experts say that Pakistani fashion designers and their products are already accepted in the US, UK, UAE and many international markets. Thus, if everything goes well, this step to enter Japanese market promises to be successful.


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