Home / Knowledge / News / Fashion / Diamond Flower from Perrelet awarded Swiss Public Prize
Diamond Flower from Perrelet awarded Swiss Public Prize
19
Nov '08
Diamond Flower - the female model of Perrelet - the most distinguished brand of exclusive timepieces founded by master watchmaker Abraham-Louis Perrelet - has been awarded the prestigious Swiss Public Prize.

Under the auspices of the Swiss magazine Montres Passion, the jury, which comprised professionals from the watchmaking sector, selected a short-list of some 40 finalists of over a 100 new models launched on the Swiss market between September 2007 and December 2008. These short-listed finalist models were presented to the public through a web-competition, where they could vote for their favourites between September 29 and October 19.

'Diamond Flower by Perrelet', which was consequently awarded the Swiss Public Prize, received the high-est number of votes. According to Perrelet, this reward is the result of a passionate team work attracting watch-lovers with a watch that embodies of savoir-faire, technical skill, good design and a daring touch of style.

Marc Bernhardt, CEO of Perrelet, enthused: “Perrelet is extremely proud to receive this award. The brand created a new category of ladies watches with Diamond Flower by bringing together two previously distinct watch universes, that of jewellery and mechanical watchmaking. The raison d'être of jewellery has always been purely aesthetical. Now Perrelet has added an additional feature and jewellery has virtually been put in motion to fulfill a mechanical purpose.”

The Diamond Flower shaped piece of jewellery set on the dial is not only an eye catcher but rotates with the motion of its wearer and thus helps to wind the underlying automatic movement. This beautiful union is only made possible by using Perrelet's exclusive double rotor calibre. Both perfectly synchronised rotors (one on the back and one on the dial) provide ample power to store the motions of its wearer in the mainspring. The timepiece is thus guaranteed at all times a reliable source of power.

Tawhid Abdullah, Managing Director of Damas said: “It's an amazing watch. True to its philosophy to make readable dials, Perrelet has positioned petals on the dial so as to serve as perfect indices. For distinct female collectors and those who demand the pinnacle in exclusivity, seven unique pieces are being offered in the Rare Prestige Edition. These exceptional models haute couture have additional, extravagant settings with the rarest and most precious emeralds, sapphires, rubies and diamonds. Extravagant items for the discerned few...”

To create Diamond Flower Collection, Perrelet deliberated chose a female designer - Carmen Voegeli. Carmen is one of Perrelet's young designers. She was given the project to define the aesthetics of the Dia-mond Flower Collection. She virtually locked herself away for several months to work on this project. Her work is truly the combination of many hours of work and an intuitive, female way of creating a design made for women. This fact is perhaps not a first, but still a relatively rare occurrence in watch design. After all, who is better suited to meet the desires and wishes of today's women, than a talented lady designer?


Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search