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The stars come out for Heelys

Nov '08
Heelys electrified the celebrity-filled crowd to celebrate the 2008 American Music Awards in a suite presented by Connected Gift Rooms on November 16 and 17. Held at Universal Studios, the suite featured a giant-sized Heelys booth complete with a towering wall of shoes, a grind rail, a skate ramp and a professional skater, who gave lessons to stars who stopped by to pick out a pair of their own.

Flashbulbs popped as celebs such as Lance Bass, Colbie Callait, Bobby Brown, David Blue of “Ugly Betty,” Isobella Miko and “Dancing with the Stars'” Lacey Schwimmer and Karina Smirnoff all stopped by to take a spin on Heelys. Most celebs took to the skates quickly, and their contagious exuberance captivated the crowd, inspiring other stars in attendance to rush to the booth and find a pair of Heelys skate shoes to fit their style.

Chris Harper, director of retail marketing at Heelys explained his take on the stars' explosive reaction. “Actors and artists are very creative and spontaneous, so, naturally, they gravitate to products that provide the freedom of movement and expression that is so much a part of their lives. In addition, they understand the importance of fashion and are the driving force for what's hot.” Harper went on to say, “Plus, it was fun to watch how quickly and easily they learned to skate on their Heelys and how much fun they had laughing and challenging each other.”

Heelys is internationally distributed in over 70 countries. The company's footwear and apparel is available in more than 10,000 retail and sporting goods stores in the U.S. and in Canada, Latin America, South America, Europe, Asia Pacific and the Middle East.


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