Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Damas unveils 'Fulla' diamond jewellery collection for teens
Damas unveils 'Fulla' diamond jewellery collection for teens
Nov '08
Damas, leading retailer of luxury watches and jewellery in the Middle East, has launched the jewellery line of 'Fulla', a new diamond collection for young girls. Fulla in Arabic means flower which is a very popular doll among young Arab girls.

Fulla jewels are made of 18kt yellow gold with diamonds and attractive enamel colours to enhance the beauty of the wearer. These highly stylised assortments of incredibly beautiful, fine jewellery are available as a three-piece set (pendant chain, earrings and ring), brooches and bracelets.

Initially more than 25 designs are being introduced in Dubai which definitely will be on the must-have list of all those parents who have profound love for their little girls. The passion and careful attention that have gone into this new line are evident in the choice of materials, the well-thought out but simple design and the superb craftsmanship.

Tamjid Abdullah, Deputy Managing Director of Damas, enthused: “The Fulla character is a famous doll carrying Arabian cultural values. The brand has been extended into several kids' categories such as toys, stationery, textiles and much more.

Damas has the privilege of introducing for the first time ever a wide range of jewellery collection with popular Fulla character by using attractive and colourful enamels, accentuated with diamonds made in 18kt gold for young girls to enjoy. We at Damas have always tried to give something extraordinary to our customers in the UAE and I am sure that the brand will do very well.”

Manar Tarabichi, CEO NewBoy FZCO, raved: “We are honoured by our partnership with Damas. Fulla fine jewellery is meant for beautiful young girls proud of their cultural values. The spirit of Fulla lives in the beautiful jewellery creations by Damas.”

Ajay Pandey, Deputy General Manager for Brands and Products, said: “The stunning Fulla pieces come in a variety of themes and the vibrant and exciting lines reflect the latest catwalk trends. Fulla is an expression of one's love for one's child.

The traditional Arabian culture and values are transmitted to modern generation kids through the Fulla brand. These tiny jewels are the result of the immense talent of the designers, age-old knowledge and the newest technologies available in the world.”

All these factors have made the new Fulla collection a unique work of art. The collection is a fusion of traditional jewellery art and modern designs. Classic style intertwines with patterns of nature to make each piece extremely beautiful.

Thus if you are after something unique for your child that will really make her stand out among her school mates, go for a distinctive Fulla piece available at select Damas outlets.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search