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Damas unveils 'Fulla' diamond jewellery collection for teens
Nov '08
Damas, leading retailer of luxury watches and jewellery in the Middle East, has launched the jewellery line of 'Fulla', a new diamond collection for young girls. Fulla in Arabic means flower which is a very popular doll among young Arab girls.

Fulla jewels are made of 18kt yellow gold with diamonds and attractive enamel colours to enhance the beauty of the wearer. These highly stylised assortments of incredibly beautiful, fine jewellery are available as a three-piece set (pendant chain, earrings and ring), brooches and bracelets.

Initially more than 25 designs are being introduced in Dubai which definitely will be on the must-have list of all those parents who have profound love for their little girls. The passion and careful attention that have gone into this new line are evident in the choice of materials, the well-thought out but simple design and the superb craftsmanship.

Tamjid Abdullah, Deputy Managing Director of Damas, enthused: “The Fulla character is a famous doll carrying Arabian cultural values. The brand has been extended into several kids' categories such as toys, stationery, textiles and much more.

Damas has the privilege of introducing for the first time ever a wide range of jewellery collection with popular Fulla character by using attractive and colourful enamels, accentuated with diamonds made in 18kt gold for young girls to enjoy. We at Damas have always tried to give something extraordinary to our customers in the UAE and I am sure that the brand will do very well.”

Manar Tarabichi, CEO NewBoy FZCO, raved: “We are honoured by our partnership with Damas. Fulla fine jewellery is meant for beautiful young girls proud of their cultural values. The spirit of Fulla lives in the beautiful jewellery creations by Damas.”

Ajay Pandey, Deputy General Manager for Brands and Products, said: “The stunning Fulla pieces come in a variety of themes and the vibrant and exciting lines reflect the latest catwalk trends. Fulla is an expression of one's love for one's child.

The traditional Arabian culture and values are transmitted to modern generation kids through the Fulla brand. These tiny jewels are the result of the immense talent of the designers, age-old knowledge and the newest technologies available in the world.”

All these factors have made the new Fulla collection a unique work of art. The collection is a fusion of traditional jewellery art and modern designs. Classic style intertwines with patterns of nature to make each piece extremely beautiful.

Thus if you are after something unique for your child that will really make her stand out among her school mates, go for a distinctive Fulla piece available at select Damas outlets.


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