Maternity apparel maker Mothers Work selects Planalytics solutions
21 Oct '05
3 min read
In addition, Planalytics provides Mothers Work Inc with a high level overview each week. This allows the Mothers Work team to analyze consumer behavior in stores the prior week, and to assess how short-term changes through the upcoming week may influence their shoppers, so as to effectively plan distribution and inventories to better service the customer.
"They are very excited about having such a respected organization and leading retailer as Mothers Work using their systems," said Richard Daw, VicePresident at Planalytics Inc.
Planalytics helps companies reduce risk and improve profitability by identifying and managing the effects of weather on their business. Using a combination of historical and predictive analytics, Planalytics helps clients understand and effectively plan for weather-driven changes in supply, demand, and pricing.
Mothers Work is the leading designer, manufacturer, and marketer of maternity fashion in the US, as of July 31, 2005, Mothers Work operates 1,593 maternity locations, including 856 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, Mimi Maternity, and Destination Maternity, and 737 leased departments, andsells on the web through its DestinationMaternity.com, maternitymall.com and brand-specific websites.
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