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Titan aims to tighten grip through Fastrack outlets

29
Nov '08
Market experts opine, fashionistas aged between 18 to 25 years with high levels of disposable and discretionary income, have a tendency of impulse buying.

Recognizing the growing aspect and dynamic opportunities of youth segment, retailers are adapting new techniques to sustain their interest by offering new concepts and bringing in new products in the market.

The watches and jewelry major Titan, in order to tighten its grip in this lucrative market, has decided to launch it's youth brand Fastrack into a separate retail identity with exclusive outlets that will retail youth merchandise.

According to Company officials, Fastrack has about 50 percent market share in sunglasses in India. The new strategy will extend the brand to other youth accessories like helmets, bags, belts, key chains, silver jewelry through exclusive Fastrack retail stores. It is expected that this move will make a mark in the minds of younger generation.

Titan is already piloting Fastrack store concept in Pune and expects to open about 50 more stores across the country.


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