Home / Knowledge / News / Fashion / Titan aims to tighten grip through Fastrack outlets

Titan aims to tighten grip through Fastrack outlets

Nov '08
Market experts opine, fashionistas aged between 18 to 25 years with high levels of disposable and discretionary income, have a tendency of impulse buying.

Recognizing the growing aspect and dynamic opportunities of youth segment, retailers are adapting new techniques to sustain their interest by offering new concepts and bringing in new products in the market.

The watches and jewelry major Titan, in order to tighten its grip in this lucrative market, has decided to launch it's youth brand Fastrack into a separate retail identity with exclusive outlets that will retail youth merchandise.

According to Company officials, Fastrack has about 50 percent market share in sunglasses in India. The new strategy will extend the brand to other youth accessories like helmets, bags, belts, key chains, silver jewelry through exclusive Fastrack retail stores. It is expected that this move will make a mark in the minds of younger generation.

Titan is already piloting Fastrack store concept in Pune and expects to open about 50 more stores across the country.

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search