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Importance of GDS as order-triggering platform confirmed
Dec '08
The efforts of the past few months have paid off: the new concepts implemented for GDS – International Event for Shoes & Accessories and GLOBAL SHOES – leading trade show for sourcing in September were well received. Visitors and exhibitors rated the new structure of the two Düsseldorf shoe trade fairs positively. The results of a representative customer survey now prove the importance of GDS as an order-triggering platform for retail.

The new segment structure along with the lifestyle worlds developing from this meet visitors' varied order and information needs.

The most important reasons for buyers attending GDS included gathering information on new trends and current collections, followed by placing orders and maintaining business relations. For the 2009 Spring/Summer season each buyer at GDS and GLOBAL SHOES had an average total budget of Euro 947,700 at their disposal. In terms of budget spread 41% of total orders were triggered by GDS and GLOBAL SHOES. 47% of visitors came to Düsseldorf with the aim of placing orders and as many as 61% buyers actually placed orders here.

The variety of the range of brands meant that 14% of the trade buyers decided to place orders on the spot. The feedback from the sector about the new hall and segment structure at GDS was largely very positive. Clearly defined range areas and a logical layout made it possible for visitors to find their way around easily.

Whether exclusive premium brands, Young Fashion, mainstream in the middling price range or children's shoes: buyers recognised which halls were key for their particular price and quality segment. Visitors praised the new direction of the two fairs, the shortened distances and the chance to discover lots of innovations. The survey also attests to visitors' great interest in the new hall structure. On average buyers visited five halls each. They gathered more in-depth information in an average of 2.5 halls.

The overwhelming majority of trade visitors also gathered information in the halls they stopped in. The information quotient stood at 52%.

”Despite the current economic climate this September's GDS was able to hold its own. It is very pleasing to see the positive feedback from the sector in response to the new concepts. We intend to continue working to improve the range segments. For this reason we are looking ahead to the forthcoming events with optimism,“ explains Kirstin Deutelmoser, Director of GDS and GLOBAL SHOES.

From 13 to 15 March 2009 GDS and GLOBAL SHOES will kick off the next order season at the Düsseldorf exhibition centre. With approx. 800 international exhibitors expected and some 2,000 collections it is anticipated that GDS will be able to maintain its previous level. GLOBAL SHOES with some 400 exhibitors will post slightly lower numbers due to the current economic developments in key exhibitor countries.

One of the highlights at the next GDS is the 10th edition of design attack. Under the new motto “Queen Alpin“ this platform for design newcomers with trendy lifestyle collections stages London as a sophisticated ski resort in the Alps. This crazy combination reflects globalised youth culture and combines the latest winter trends in the heart of a mountain landscape with the skyline of the British capital: Big Ben and the Union Jack feature here on a glacier. The theme reflects the fascinating contrasts of the metropolises: London thrives on the friction between tradition and modernity, the royals and the flamboyant club scene. Music and fashion trends are born here.

GDS and GLOBAL SHOES will be held again next year at the Düsseldorf exhibition centre to run in parallel from 13 to 15 March and from 11 to 13 September 2009. Overall around 1,200 exhibitors from some 40 countries will present shoe fashions for the 2009/10 Autumn/Winter season on an area of 128,000 m2.

Igedo Company

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