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Kidman graces premiere with jewellery from Forevermark diamonds

09
Dec '08
Nicole Kidman has chosen to grace the Red Carpet with an extraordinary pair of L'Wren Scott cuff bracelets featuring Forevermark diamonds, for the premiere of her upcoming film “Australia” on Monday 17th November 2008 in Sydney, Australia.

The two stylish cuff bracelets worn by Nicole Kidman have been designed by L'Wren Scott and handcrafted by Forevermark Diamantaire Diarough in Paris and India. Both cuffs uniquely and elegantly combine layers of rough and polished Forevermark diamonds, individually selected by L'Wren Scott.

Forevermark is a diamond brand from the De Beers family of companies that is set to change the face of the diamond industry. Introducing Forevermark, Francois Delage, CEO Forevermark said, “For the first time we are creating a global consumer diamond brand with a promise over and above the traditional 4Cs – a promise that not only gives assurances of quality, but also of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey.”

Less than 1% of the word's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and unique identification number using highly advanced proprietary technology. The inscription proves that the diamond has met Forevermark standards; standards of quality and integrity; the individual number identifies it always to be uniquely yours.

Forevermark diamonds can only be cut and polished by a select few – the finest, handpicked master craftsmen in the world such as Diarough. Similarly, they can only be found in a few exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds.

About Forevermark – The Brand:
Forevermark is a diamond brand which comes from the De Beers family of companies. Every Forevermark diamond comes with a promise over and above the 4Cs – a promise that not only gives assurances of quality but also assurances of integrity – each Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey. Forevermark diamonds are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

About Forevermark – The Company:
Forevermark is a separately managed division within the De Beers family of companies. The division's main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

About Forevermark – The Inscription:
Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond.

Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in authorised Forevermark jewellers.

The Forevermark inscription does not affect the internal quality of a diamond in any way and is confirmed by leading gemmological institutes.

Forevermark diamonds


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