Home / Knowledge / News / Fashion / Mecox to develop Rampage brand in Greater China
Mecox to develop Rampage brand in Greater China
Dec '08
Iconix Brand Group Inc announced that Iconix China Limited ("Iconix China"), its 50-50 joint venture with Novel Fashion Brands Limited ("Novel"), has partnered with Mecox Lane Limited ("Mecox") to develop the Rampage brand in Greater China.

Rampage expects to open in excess of 50 free-standing retail stores, beginning in Spring/Summer 2009 in multiple cities throughout China. In addition, Mecox plans on offering Rampage products through its catalog and e-commerce channels.

Mecox, established in 1996, has developed into one of the largest mail order companies in China. It offers a wide variety of products from apparel, jewelry, and cosmetics, to health supplements and home products in its catalogs. Sequoia China, a division of Sequoia Capital, the well-known Silicon Valley venture capital firm, owns a controlling position in Mecox.

Neil Cole, Chairman and CEO of Iconix, and Silas Chou, Chairman of Novel, jointly commented, "We are excited that Iconix China closed its first deal with Mecox and its investment partner Sequoia China. We believe this is the first of several deals that will be signed by Iconix China over the next year."

Veronica Chou, President of Iconix China stated, "We will continue to pair the Iconix portfolio of brands with the best Chinese operators and look for companies with strong financial partners such as Mecox and Sequoia China. The deal we announced today is an exciting step for Iconix China, but really just the beginning of a much greater opportunity as we capitalize on the rapidly developing middle class in China."

Alfred Gu, CEO of Mecox said, "Mecox is extremely privileged and excited to have this opportunity to work with Iconix China. The Chinese consumer market is ready and in need of a brand like Rampage. Rampage will make use of Mecox's unique strength of focusing on different platforms. We have high hopes for Rampage in China."

Iconix China, formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands in Greater China. Novel is owned and led by Silas Chou and family.

Iconix Brand Group Inc

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Hannah Lane, Redress

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search