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Marilyn Monroe goes virtual with Legends & Artopia!

Dec '08
Legends Licensing LLC has teamed up with high-end Internet e-store Artopia in a direct-to-consumer deal featuring high-quality, fully customizable products featuring the single largest and most diverse collection of Marilyn Monroe photographic images in the world. The site has gone live with extensive ongoing national consumer advertising support, including OK Magazine and Star Magazine.

Shoppers will be able to fully customize a wide array of products with their own tag lines, allowing them to express their feelings about Monroe. Other customizable features include the choice of foils, glitters, and other special transfer printing effects. The site will also include a fan site, news, and links to other relevant sites.

Commenting on the deal, Larry Levine, president of Artopia, said, “Marilyn Monroe is the original Glam Girl, and we will be providing customers with a high-quality, fully personalized product that will honor her legacy. Legends Licensing is providing the public with a virtual treasure chest of images, from the iconic to the never-before-seen.”

Gary Saal, director of licensing at Legends Licensing, said, “Artopia is in a class of its own when it comes to Internet commerce. Their focus is on providing high-quality, retail-grade products to consumers, with a level of personalization available nowhere else in the virtual domain. We are thrilled to be working with them!”

Products available at Artopia include an extensive selection of apparel, posters and prints, stationery items, pet products, automotive, toys and games, home décor, gift and collectible products, and more. Over 40 apparel items will be available for imprinting with Monroe images, which will be made available to consumers through a staggered roll-out program.

Legends Licensing and the Marilyn Monroe Licensing Group, the moniker under which the Monroe images are marketed, has assembled the largest and most diverse collection of Monroe images in existence, creating a 'one-stop shop' for licensees.

The Marilyn Monroe Licensing Group currently includes the Tom Kelley Collection, including Kelley's iconic early nudes known as The Red Velvet Collection, the Milton H. Greene Collection, and the Harold Lloyd Collection. Legends Licensing also represents the libraries of other celebrities and public figures.

Legends Licensing LLC

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