Home / Knowledge / News / Fashion / Meticulously produced Sarcar watches completes 60 years

Meticulously produced Sarcar watches completes 60 years

15
Dec '08
Damas, the leading international jewellery and watch retailer in the Middle East, pays homage to Sarcar on completing 60 years of success – a watch brand which is characterised by an aura of apparent simplicity concealing an entirely original system and adorned with brilliant-cut diamonds.

In 1972, when Carlos Sarzano, founder of the Geneva watch manufacturer Sarcar, stated how important it was “to be large enough to be strong…and small enough to be free,” he could not have imagined that he was dictating a line of conduct on which his company's enduring success was to be built.

Today remaining faithful to these principles, Sarcar produces prestigious watches in limited and often numbered editions, based on state-of-art technology and superlative finishing executed by the finest 'artisans of our time'.

Tawhid Abdullah, Managing Director of Damas said: “Over the decades, Sarcar has remained a small, rea-sonably-sized entity while staying true to its founder's motto. Time, patience and skilful creativity are all essential contributing factors to the sterling reputation the firm has built for itself.

Loupe gem-setting, hand polishing, engraving, cutting and assembly are all meticulously performed and controlled in order to guaran-tee the finished product bears the hallmark of a precious and indeed unique object.”

In addition to the use of the most precious materials – gold, precious stones, natural mother-of-pearl, gold or pave dials, it is through the inventiveness and originality of its models (particularly the Solitaire and its rotating diamond) that Sarcar has earned the loyalty of customers wishing to live in step with the times and to assert their own image through the personalised choice of an exquisitely crafted model reflecting their desires for innovation and creativity.

Sarcar is proud to continue following in the footsteps of Carlos Sarzano while also looking firmly towards the future, attuned to the wishes of its clientele and offering exclusive creations meeting the increasingly high market demands.

From a small business, the company has prospered and grown to become synony-mous with the characteristic excellence of Swiss watchmaking industry. This anniversary represents a milestone celebrating 60 years of genius and perseverance dedicated to achieving its current enviable status as an authentic creator of dreams.

Sarcar watches are available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Dubai Mall and Mall of the Emirates.

Damas


Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search