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Meticulously produced Sarcar watches completes 60 years
Dec '08
Damas, the leading international jewellery and watch retailer in the Middle East, pays homage to Sarcar on completing 60 years of success – a watch brand which is characterised by an aura of apparent simplicity concealing an entirely original system and adorned with brilliant-cut diamonds.

In 1972, when Carlos Sarzano, founder of the Geneva watch manufacturer Sarcar, stated how important it was “to be large enough to be strong…and small enough to be free,” he could not have imagined that he was dictating a line of conduct on which his company's enduring success was to be built.

Today remaining faithful to these principles, Sarcar produces prestigious watches in limited and often numbered editions, based on state-of-art technology and superlative finishing executed by the finest 'artisans of our time'.

Tawhid Abdullah, Managing Director of Damas said: “Over the decades, Sarcar has remained a small, rea-sonably-sized entity while staying true to its founder's motto. Time, patience and skilful creativity are all essential contributing factors to the sterling reputation the firm has built for itself.

Loupe gem-setting, hand polishing, engraving, cutting and assembly are all meticulously performed and controlled in order to guaran-tee the finished product bears the hallmark of a precious and indeed unique object.”

In addition to the use of the most precious materials – gold, precious stones, natural mother-of-pearl, gold or pave dials, it is through the inventiveness and originality of its models (particularly the Solitaire and its rotating diamond) that Sarcar has earned the loyalty of customers wishing to live in step with the times and to assert their own image through the personalised choice of an exquisitely crafted model reflecting their desires for innovation and creativity.

Sarcar is proud to continue following in the footsteps of Carlos Sarzano while also looking firmly towards the future, attuned to the wishes of its clientele and offering exclusive creations meeting the increasingly high market demands.

From a small business, the company has prospered and grown to become synony-mous with the characteristic excellence of Swiss watchmaking industry. This anniversary represents a milestone celebrating 60 years of genius and perseverance dedicated to achieving its current enviable status as an authentic creator of dreams.

Sarcar watches are available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Dubai Mall and Mall of the Emirates.


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