Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Charlotte Russe to partner with People's Liberation
Charlotte Russe to partner with People's Liberation
18
Dec '08
People's Liberation Inc and Charlotte Russe Holding Inc announced a collaboration under which Charlotte Russe will become the exclusive distributor in North and Central America of People's Liberation's specially designed apparel and accessories. Under the multi-year agreement, People's Liberation will design, source and produce branded premium denim, casual knits, activewear and accessories for sale exclusively in Charlotte Russe stores.

The partnership -- which joins two recognized names in fashionable apparel -- increases the accessibility of People's Liberation popular premium brand apparel and accessories, and caters to the brand, style and value preferences of today's dynamic and fashion-savvy Teens and Young Women.

People's Liberation was launched in 2004 targeting fashion-forward consumers. The Company has since positioned itself as an important fashion brand in the premium denim world. People's Liberation denim, knits and activewear, currently sold in select boutiques and department stores including Nordstrom, Bloomingdales, Neiman Marcus, Kitson, Atrium, and Fred Segal, will become available exclusively through Charlotte Russe.

Jennifer Salopek, Chairman of Charlotte Russe, stated, "We are excited to be partnering with People's Liberation. This collaboration represents an important strategic step in redefining the Charlotte brand and further reinforces our positioning as the store of choice for fashion conscious young women looking for great value."

"We look forward to growing the People's Liberation brand with our new partner, Charlotte Russe, and are happy to work with such a focused retailer whose consumers appreciate both great fashion and value," noted Colin Dyne, Chief Executive Officer of People's Liberation. "We believe that rolling out People's Liberation apparel and accessories into the Charlotte Russe customer base will strategically enhance sales for both our Company and Charlotte Russe while keeping the DNA and integrity of the People's Liberation brand."

"People's Liberation is a strong collection that adds another level to our already thriving denim and casual apparel business," said Emilia Fabricant, President and Chief Merchandising Officer, Charlotte Russe. "Its quality and modern designs allow us to meet our customers' need for branded premium denim, while still offering them significant value. I look forward to working with the talented team at People's Liberation as we introduce the Charlotte shopper to these exciting selections through creative and new merchandising initiatives in our stores."

The People's Liberation product will launch in Charlotte Russe stores for the Back-to-School season of 2009.

Charlotte Russe


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search