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COS launches childrenswear spring/summer 2009 collection
Jan '09
Spring/Summer sees the launch of the complete COS children’s wear collection. For girls and boys aged between 1 to 4, it is designed to echo the understated, modern take on the contemporary wardrobe that COS has embodied since its inception in 2007.

COS children’s wear focuses on the casual side of this aesthetic. As with men’s and women’s wear, the basis of the collection is the reinterpretation of iconic pieces including pleated school-girl skirts, polo-shirts, T-shirts, cardigans, sweaters, shorts and anoraks. All given an instantly recognisable, uncompromisingly minimal makeover and crafted in signature dry fabrics – natural washed poplins, twills, voiles, silks, cottons and fine jersey.

Some of the designs are exact copies of the adult versions, both current season and archive. More still are tweaked the better to suit a stylish young child’s every need. And so a trench coat from the spring/summer women’s wear collection becomes a cropped trench jacket for children, and a 1950s-inspired Formica print originally conceived for women is scaled down to suit a more diminutive silhouette.

The colour palette is predominantly neutral, of course, but less black. White and washed out greys and muddy browns are contrasted with accents of acid mustard, petrol blue, coral and raspberry (for her) and myriad shades of petrol blue and green (for him). An exclusive Crayola-bright bold graphic print for girls rubs shoulders with more discrete ultra-fine stripes and checks for boys.

COS children’s wear includes everything from the perfect smart summer dress, gathered at the waist then tied in a bow at the back to lightweight striped knits, washed denims, track suit bottoms, tankinis and swimshorts, jersey underwear, Chinese slippers and deck shoes. A range of printed fabric jewellery from necklaces to hair slides will also be available.

Above all, though suitably witty and even a little sweet in places – printed dresses come with knickers to match, seersucker blazers cut quite a dash. COS children’s wear subtly subverts the clichés of sugar and spice for girls – just as it ensures a relaxed and urban look for boys that is neither overly masculine nor prissy.

COS launched on London’s Regent Street in March 2007. COS is part of the H&M group. COS compliments H&M in sharing the same business concept - ‘fashion and quality at the best price’ - only COS prices start where H&M’s finish.


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