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Nakshatra launches new TVC campaign with Katrina Kaif

Jan '09
It's the star that controls the planets, and thereby, our destinies. And this was proved at a star studded event which saw the launch of the new advertising campaign for Nakshatra. Katrina Kaif is the brand ambassador of Nakshtara and when a radiant beauty like Katrina and Nakshatra got together for the making of the new campaign, the end result was breathtaking.

In the new Nakshatra TVC we have the goddess of luck performing a cosmic ballet and controlling the cosmos. The latest Nakshatra film is conceptualized and created by Creativeland Asia.

The choice of Katrina as the Goddess of Luck was a no-brainer. Given the fact that she has been the lucky mascot of Bollywood, with almost all her films proving successful.

Speaking in the occasion, Mr. Mehul Choksi, Chairman & MD, Gitanjali Gems, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomizes the expression of love and affection in a women's life. And with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking”

“The film was quite a challenge considering that we had to deal with one of India's most prestigious brands Nakshatra , one of its brightest stars Katrina and a script that demanded the moon” said Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia Network.

Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, UK, Malaysia & Japan) to execute the film.

The mega production that were involved in the making of the TVC were Creative Direction & Film Production - India, VFX Generation - Malaysia, CG Compositor - Japan, Music composer – London.

The creative team that was responsible for putting such a brilliant piece of creativity from Creativeland: Anu Joseph, Vikram Gaikwad, Neil Flory, Sajiv Kurup, Narayan Shi, Bose, Andrew Mckay, Chia, Ng, Moon Chong, Tresa, Sajan Raj Kurup

Gitanjali Gems Limited, a DTC sightholder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through GGL's retail operations in India, as well as in international markets.

The company exports its cut and polished diamonds, and its diamond and other jewellery products to various international markets in Europe, including to Antwerp and Italy, the United States, the Middle East, as well as to markets in Asia, including Japan, China, Hong Kong and Thailand. GGL also sells its branded diamond and other jewellery products under brands, such as Nakshatra, Asmi, Gili, D'Damas, Sangini, Collection G, Gold Expressions and Vivaha Gold, in India through its network of approximately 840 outlets. The Gitanjali Group has extensive knowledge and experience with US product ranges for over two decades.

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