Home / Knowledge / News / Fashion / Nakshatra launches new TVC campaign with Katrina Kaif
Nakshatra launches new TVC campaign with Katrina Kaif
Jan '09
It's the star that controls the planets, and thereby, our destinies. And this was proved at a star studded event which saw the launch of the new advertising campaign for Nakshatra. Katrina Kaif is the brand ambassador of Nakshtara and when a radiant beauty like Katrina and Nakshatra got together for the making of the new campaign, the end result was breathtaking.

In the new Nakshatra TVC we have the goddess of luck performing a cosmic ballet and controlling the cosmos. The latest Nakshatra film is conceptualized and created by Creativeland Asia.

The choice of Katrina as the Goddess of Luck was a no-brainer. Given the fact that she has been the lucky mascot of Bollywood, with almost all her films proving successful.

Speaking in the occasion, Mr. Mehul Choksi, Chairman & MD, Gitanjali Gems, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomizes the expression of love and affection in a women's life. And with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking”

“The film was quite a challenge considering that we had to deal with one of India's most prestigious brands Nakshatra , one of its brightest stars Katrina and a script that demanded the moon” said Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia Network.

Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, UK, Malaysia & Japan) to execute the film.

The mega production that were involved in the making of the TVC were Creative Direction & Film Production - India, VFX Generation - Malaysia, CG Compositor - Japan, Music composer – London.

The creative team that was responsible for putting such a brilliant piece of creativity from Creativeland: Anu Joseph, Vikram Gaikwad, Neil Flory, Sajiv Kurup, Narayan Shi, Bose, Andrew Mckay, Chia, Ng, Moon Chong, Tresa, Sajan Raj Kurup

Gitanjali Gems Limited, a DTC sightholder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through GGL's retail operations in India, as well as in international markets.

The company exports its cut and polished diamonds, and its diamond and other jewellery products to various international markets in Europe, including to Antwerp and Italy, the United States, the Middle East, as well as to markets in Asia, including Japan, China, Hong Kong and Thailand. GGL also sells its branded diamond and other jewellery products under brands, such as Nakshatra, Asmi, Gili, D'Damas, Sangini, Collection G, Gold Expressions and Vivaha Gold, in India through its network of approximately 840 outlets. The Gitanjali Group has extensive knowledge and experience with US product ranges for over two decades.

Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Nuno Venda, ROQ

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search