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Attitude wins Best New Store for fashion & leathergoods category
Jan '09
The Nuance Group operations have once again been recognised for their excellence at the DFNI Product Awards announced late last month. Two of the awards for “Best New Store” went to The Nuance Group Europe for the jewellery and fashion & leathergoods categories, respectively. The award for “Best New Store” in the beauty category went to Nuance-Watson (Singapore).

The Bulgari boutique at London Heathrow's Terminal 5 operated by The Nuance Group opened in spring 2008. The 53 square metre store features a truly memorable design, with one wall being composed of light coloured stone. The range includes watches and fine jewellery, large and small leather goods and a choice of luxury accessories. In its evaluation, the DFNI jury writes: “Although not strictly a jewellery store, the Bulgari boutique at London Heathrow airport terminal five is part of the brand's plan to feature the category more prominently in travel-retail and offer what is described as 'iconic and unique' jewellery.”

The “Best New Store” in the fashion & leathergoods category is The Nuance Group's Attitude mega store at Manchester Airport, which only opened last month. The Group's new flagship operation for fashion retailing at airports covers 835 square metres, which makes it the largest fashion store at an airport worldwide. The concept houses collections from leading brands including Hugo Boss, Burberry, Emporio Armani, Porsche Design and Samsonite Black Label and has been described by the jury as „bringing the northern UK gateway a sophisticated luxury fashion shop-in-shop format“.

Last but not least, the award for “Best New Store” in the beauty category went to Nuance-Watson (Singapore) for its Perfume & Cosmetics mega store at Changi Airport's Terminal 3, which opened in January 2008. The verdict of the jury: “With a location in front of immigration, the store's strong visibility and brand line-up are a formidable combination. The shop is defined by prestigious brands spearheaded by several large shop-in-shops from Chanel, Parfums Christian Dior, Estée Lauder, Lancôme and Clinique, and premium skincare brands such as Crème de la Mer, La Prairie and Sisley. It's a store that epitomizes high-end beauty.”

Jean-Paul Bonnel, CEO, The Nuance Group Europe, is very pleased with the results of these awards. “Over the past years, we have invested considerable in upgrading our offer in the field of fashion and accessories. Our Manchester mega store in particular has been designed as our flagship operation for fashion retailing at European airports. We are pleased that our efforts have thus been recognised.”

Ken Tse, Managing Director, Nuance-Watson (Singapore), stated: “Having operated the perfume & cosmetics concession at Singapore Changi Airport since 2001, we were truly aiming for new standards in beauty retailing with our new T3 mega store. This wouldn't have been possible without the excellent cooperation with Singapore's airport authority and all of our supplier partners who, together with my team, invested lots of time and energy for the design of the store.”

The DFNI Product Awards – In its annual review of innovation in the industry, travel retail publication DFNI (Duty Free News International, www.dfnionline.com) honours the best new stores, the best new products and the best marketing campaigns of the past twelve months.

The Nuance Group

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