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Italian labels to overwhelm visitors at Pure London show
Jan '09
Over 16 Italian labels will create a new Italian Pavilion at Pure London this February. ANCI, the Italian Footwear Manufacturers Association, has chosen Pure London, their first UK trade exhibition, as a platform for their many exciting brands. Finest Italian brands including Marino Fabiano, Pas De Rouge, Fontanelli, Kelton and Nouchka will be showing their new Autumn/Winter 2009 collections.

'ANCI will be showcasing at Pure London for the first time as it is one of the largest fashion trade events for footwear in the UK. Pure London provides an excellent opportunity for our brands to keep in contact and find new UK and European customers.

Though the market for footwear in the UK is essentially mature, it is highly sensitive to fashion trends, brands and quality, three important characteristics of our footwear. The UK is a very important export destination for Italian footwear.' Comments Pier Paolo Chicco, Marketing & Promotion Manager, ANCI Loriblu, famous for their glamorous designs, will be offering exclusive styles with jewel studded sandals, decorated in precious stones, shiny topaz and swarovski crystals.

For modern and innovative designs look no further than Ballin Franco and for buyers looking for something different Manas' collection, a favourite among Italian celebrities, will consist of brightly coloured styles.

Other brands not to be missed include Angela Shoes, Belladonna by Renata, Gibellieri, Gritti, Icone, Joel, Lancio, Manas Design, Manas Lea Foscati, Manila, Max Monelli, Moda Di Fausto, Renata, Renzo, Fontanelli, Sifrancoballin Sirenella and Volpato. Also bringing a range of menswear to strengthen the footwear offer are Franco Ballin, Loriblu, Renata, Sax, Dibrera by Paolo Zanoli and Expool.

The Italian Pavilion is part of the Footwear section at Pure London from the 8 – 10 February 2009, at London Olympia.

Pure London

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