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Oneworld to design denim-friendly tops for Levi's Women
Jan '09
The Levi's Brand announces a new licensing agreement with Oneworld Apparel. Oneworld Apparel will design, develop and market a line of misses, petites and plus size women's tops exclusively for the Levi's Brand. Oneworld will leverage its extensive experience designing & marketing denim-friendly tops for the new line under the guidance of its partners, Mary Wilberding, Richard Sneider and Fabian Oberfeld. The new line, which hits stores in Fall 2009, will include a range of wovens, knits, sweaters and fleece tops.

"We are excited to partner with Oneworld Apparel to develop a new line of tops for women that will offer our customers high quality, stylish tops that complement our beautiful range of denim for women," said Maryann Nichols, Vice President of Licensing for the Levi's Brand.

"Oneworld Apparel is a lifestyle company founded on a line of contemporary tops that applied vintage washes to fashionable designs. The result is a modern style that complements today's active lifestyle and brings out the best in denim," says Oneworld founder and partner Mary Wilberding. "With a mandate of luxurious softness and feel, we are more than happy to work with the Levi's Brand - the most beloved denim brand in the world - and to bring the creative styling and hand washes of Oneworld Apparel to Levi's. This truly is a match made in heaven."

Levi Strauss & Co

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