Home / Knowledge / News / Fashion / 'Speed to Market: Are You in the Loop?' to take place on Feb 13
'Speed to Market: Are You in the Loop?' to take place on Feb 13
Jan '09
With the current marketplace challenges at the forefront of today's footwear industry, The WSA Show is rounding out its comprehensive offering by servicing the supply chain needs of manufacturers and retailers with the newly-added Materials at WSA.

The Materials at WSA segment will feature exhibitors who focus on innovative and efficient solutions for speed to market, product differentiation, customization, and product safety and testing – all in one convenient location at the upcoming exhibition, February 12-14, 2009. Now centrally located on the second floor of the Sands Expo Center, Materials at WSA allows product developers, designers, sourcing executives and buyers to meet with new and existing suppliers, and attend world-class workshops that offer expert insight on how best to navigate today's market demands.

“These are challenging times for the industry as a whole,” says Courtney Harold, show director, Materials at WSA. “The suppliers who are exhibiting at the upcoming Materials at WSA represent an understanding of what the current needs are, and how they can be met.”

The resources focused on speed to market solutions will cater to manufacturers looking for more competitive production schedules in order to get new product on store shelves faster and stay ahead of their competition. Also, present will be exhibiting suppliers willing to work with manufacturers on lower volume productions to allow for greater differentiation and customization options.

Visitors will also be able to take advantage of resources to help them comply with new product safety and testing laws, especially as it relates to lead levels in children's products.

In addition to a wide array of suppliers from around the globe such as CICB Brazilian Leather Pavilion, More Shoeparts Co. LTD and Wolverine Leathers, some of the other innovative new exhibitors next month will include:
• Cocona Inc based in Boulder, Colorado, is focused on developing innovative, eco-friendly technologies from natural resources. This cutting-edge material is already used in footwear and apparel by companies such as New Balance, which launched the fabric in a selection of men's and women's sneakers and apparel last fall.
• Yili Shoe Materials Co based in China, will debut its innovative insoles made of Coconut Beard cork centered on deodorization without chemical processing and an inner system that allows footwear to better withstand the force of hiking and power walking.
• Shandong Zehui Hi-Tech Coating Co based in China, offers breathable products with the most advanced composite technology to maintain waterproof and windproof, while staying cool for the wearer, no matter how much energy is exerted while the shoe is worn.

“We're very excited to have the opportunity to share with the world Cocona's new innovative lining at Materials at WSA,” said Alan Lekan, VP product development. “Cocona fabrics provide both comfort and protection in a wide variety of products. We combine multiple features and benefits into one environmentally-friendly technology.”

Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

India's Meghalaya gets ₹7.8 cr for textile tourism complex

Textiles | On 18th Oct 2018

India's Meghalaya gets ₹7.8 cr for textile tourism complex

The Indian textiles ministry will release ₹7.8 crore for the...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search