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Leading designers to launch resort wear collections at FTL MODA
Jan '09
Fort Lauderdale, FL. Already at its second year, FTL MODA is getting ready for the 2009 edition, partnering with W Hotel which will host the event on May 28-30th 2009 at its brand new Fort Lauderdale location. But the event grows even trendier thanks to the Italian preview which will take place in Milan, at the wonderful Villa Reale di Monza, on October 30th 2008.

While the first edition gave attention also to Latin American designers as a tribute to the special feel of the location hosting the event, starting in 2009 FTL MODA becomes the exclusive international platform for the launch of resort wear collections by Italian designers. Nevertheless, it will also give space to a small number of select internatioal designers, as a celebration of thw worldwide reach and appeal of high fashion.

In response to the industry's search for an international event devoted to luxury cruise and vacation fashion, FTL MODA will feature high-ranking star designers as well as emerging ones, who will present their "Proudly Made in Italy" resortwear collections on the catwalks of Fort Lauderdale. It will represent an unprecedented launchpad for truly Italian creations, whose quality will be guaranteed by a professional selection committee, in front of a worldwide media audience.

The luxurious setting of the city of Fort Lauderdale, with its famous fountains and palm-lined marinas, was the backdrop for the first edition of FTL MODA, that took place at the Nikki Marina of the Westin Diplomat in January 2007, and revealed to the world the fascination of models wearing silks, linens and natural fabrics, from bathing suits to the gala dresses. The partnership with W Hotel and with Milan, one of the original capitals of fashion, for the 2009 edition underlines the significance of this new concept of fashion show: the excellence of US luxury locations meets the excellence of the
fashion industry.

Testimonials of the event are internationally renowned Maison Luciano Barbera, committed to an event that protects and promotes the PROUDLY MADE IN ITALY production, Regione Lombardia, as the governmental institution supporting this 'bridge' between US and Italy, and W Hotel, already title sponsor of Olympus Fashion Week of New York, which, with its partnership with FTL MODA, confirms its dedication to the combination of exclusive luxury destinations and fashion.


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