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Raymond sets up Neckties and More to compliment menz outfits
Jan '09
Raymond Apparel Ltd, that ranks amongst the largest and most respected apparel companies, has introduced first of its kind, a one stop shop for accessories – Neckties and More, after recording a strong growth in their accessories business in the past few years.

Sources from the Company informed that although accessories significantly add flair to a man's outfit and create a positive style statement, most retailers shy away from displaying accessories on the forefront. Raymond Ltd has understood the growing importance of accessories in the man's wardrobe today.

In line with this thought Raymond Apparel Limited, the 100 percent subsidiary of Raymond Ltd has introduced a whole new store format, a one stop shop for accessories – Neckties and More.

The Company plans to launch 50 Neckties and More stores in the coming 6 months and about a 100 stores in 2 years. The Company projects that with this retail initiative the contribution of accessories business to Raymond Apparel Limited turnover would double from the current 5 percent to over 10 percent.

Currently, in the pilot stage Neckties and More have over 20 stores across India with the most recent one launched at the newly developed Bangalore Airport.

One can choose from a vast range of accessories for every occasion and personality. Ties, tie-pins, belts, cufflinks, bags, pocket squares, cravats, shoes and innerwear; all form an integral part of this store. Priced between Rs250 to Rs2,000, the versatile range can make you feel dressed and most importantly, complete.

Neckties and More is designed to target the impulsive shopper, who would not mind adding a tie or a pair of cufflinks to his wardrobe while he is on the move, either at a swanky mall or waiting for his flight at the airport. The consumer can now look forward to premium quality and latest trends at an affordable price in this one-stop-shop accessory outlet.

Neckties and More houses the brands Park Avenue, Parx, Raymond Finely Crafted Garments and Manzoni.

Fibre2fashion News Desk - India

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