Home / Knowledge / News / Fashion / New women's area to feature leading brands in Premium Market
New women's area to feature leading brands in Premium Market
Feb '09
MAGIC, the world's largest fashion trade event, will set an unparalleled stage for womenswear this February with the debut of Premium at WWDMAGIC, a new dedicated area featuring the top premium brands in today's women's market. Sitting alongside hundreds of resources from women's sportswear to contemporary, juniors, young contemporary, dresses, outerwear, eCollection, and more, Premium at WWDMAGIC will allow retailers to enjoy the most complete shopping experience in the women's market, all under one roof at the Las Vegas Convention Center's North Hall.

An extension of several new developments and strategies in place for the Marketplace's February 2009 shows, the launch of Premium at WWDMAGIC will simultaneously debut with Premium at MAGIC, a new area on the men's showfloor, geared to the same contemporary and premium resources. In turn, PROJECT Las Vegas, long considered the top industry event for leading premium and contemporary brands, will narrow its focus and edit its offerings to concentrate on more advanced directional brands, allowing many of its loyal exhibitors the opportunity to grow their exposure on MAGIC's new Premium show floor.

“For more than 75 years, MAGIC's show floor has been a reflection of what's happening in the fashion industry and it has never been more crucial that we recognize the market's needs and adapt accordingly,” said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. “The launch of Premium at WWDMAGIC is proof that the premium market is one of the most exciting, dynamic segments of the industry, and we want to ensure that these brands are able to foster growth and prosperity in an environment that suits their needs like no other.”

Premium at WWDMAGIC will host approximately 6,000 sq. ft. of curated resources in a new dedicated area, featuring its own unique look, lounge and merchandising, allowing retailers easy access to finding what's next and what's new this season. Premium at WWDMAGIC will feature the latest looks from Betsey Johnson, Desigual, Mink Pink, Chaudry, Deux Lux, Dolce Vita, Faryl Robin, Thursday Island, Velvet Heart, Royal Plush, Sheiki Jeans, Brandi & Melvill, Jordi Labanda, Love Shop, Mink Pink, Ani Mondari, Brokedown, Isi by Jane Wang, Laquette, Matiko, Nicole Bridger, Orion, Traffic People, Yvette Mandelle, and Zensei.

"We are thrilled to be a part of the new Premium Women's section at MAGIC,” said Michelle Waller, designer, Royal Plush. “We jumped at the opportunity to participate in a new Premium Contemporary Show at MAGIC - it seems like a perfect fit.”

"I am excited to see the positive vibe at Premium and the boost it will give to the marketplace. We are all ready for something fresh and new,” said Rachael Robbins Kachko, Director Of Buying Operations, Planet Blue.

“Bringing Premium to MAGIC will add to the show's breadth and cachet, and create real excitement,” said Andre Warren,Men's Director, Fred Segal Fun. “Timing is everything, and now seems to be the absolute right time to make these changes.”

February 2009 MAGIC Marketplace will run from February 17-19.


Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports &amp; Exports Co is a manufacturer and...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search