Home / Knowledge / News / Fashion / COUROMODA : positive prospects for the Brazilian market
COUROMODA : positive prospects for the Brazilian market
Feb '09
COUROMODA, the leading shoes, sportsgoods and leathergoods fair on the Latin American market, held its 36th edition last January, featuring results that reflect the new economic scene of Brazil.

Even concerned with the unfolding of the world economic crisis and consequences on the Brazilian market, manufacturers and retailers filled to capacity the aisles at the Anhembi Exhibition Center, in São Paulo, seeking novelties and hints on the behavior of the footwear market over the forthcoming months.

The fair recorded 65 thousand visits of retailers, manufacturers and foreign buyers, 10% less than at the previous edition. Nonetheless, the amount of registered companies represented was kept practically the same, thus reflecting the concern of the retail market to cut down costs, but making it a point to attend the fair and carry on with their purchases.

“Visitors were highly qualified, standing as true decision makers; thus resulting in significant sales volume orders placed and spread over the forthcoming 100 days, in the amount of R$ 6 billion (US$ 2.6 billion)”, highlighted Francisco Dos Santos, President and Founder of Couromoda.

Dos Santos explained that sales were mainly geared to the domestic market and to Brazil neighboring countries. “We hosted buyers from all over Brazil and from 64 countries, predominantly from Latin America, especially Venezuela, Ecuador, Bolivia, Argentina, Peru, Mexico and others. It is a fact that Europeans and North Americans came in lesser number, due to the dramatic economic and financial crisis those markets are undergoing. We therefore anticipate difficult times in the foreign trade, as – even selling to more than 140 countries in the world – US and Europe continue to be Brazilian footwear major exports destination.

Positive prospects for the Brazilian market
The fair was a relief as well as an incentive for the 1,200 exhibitors at COUROMODA 2009, spread over a surface of 80,000 m2 in the Anhembi Exhibition Center to show their new footwear and leathergoods collections.

The threat of a retraction in the footwear retailer sales was not confirmed. In fact, business deals signed at the fair met the expectations of most companies.

Pedro Bartelle, marketing director of the Vulcabrás/Azaléia Group said that they sold one million pairs of the Azaléia, AZ, Dijean, Funny, Olympikus, OLK and Reebok brands during the fair. The company hosted 10 thousand people at their booth during the four days of the event, or 25% over last edition. Says Bartelle “this indicated that buyers are optimistic in relation to the market”.

The number of visitors was 21% lower for the Paquetá Group (Dumond); however sales volume was the same as last year's. Says Leandro Mosmann, Dumond director “We hosted upscale buyers, namely from the Middle East, Japan, France, Spain and the United States”.

The Okean brand commemorated 100% sales increase over 2008, in the domestic market as well as for exports. Director Alan Ermel, declared “Our booth was packed every day, and we hosted many more visits than last year. Besides all the countries where we already export in Latin America, Europe, United States, we had also buyers from the United Arab Emirates".

Carlos Pontin, advisor to the Board of Arezzo/Schutz, stated that sales as well as the number of visitors surpassed the most optimistic forecast. And he added ”It was a positively surprising Couromoda and we signed several deals for the domestic market as well as for exports. For the first time at the fair we hosted buyers from Mongolia, with very good sales perspectives”.

Next edition:
January, 18 to 21– São Paulo – Brazil


Must ReadView All

Plan under way to revive Egypt's state-run textile firms

Textiles | On 20th Oct 2018

Plan under way to revive Egypt's state-run textile firms

Egyptian minister for the public enterprise sector Hisham Tawfiq...

Myanmar asks garment units to set up skill testing centres

Apparel/Garments | On 20th Oct 2018

Myanmar asks garment units to set up skill testing centres

Myanmar’s ministry of labour, immigration and population has asked...

Results of Cameroon transgenic cotton trials by 2018 end

Textiles | On 20th Oct 2018

Results of Cameroon transgenic cotton trials by 2018 end

Cameroon’s national cotton development company Sodecoton will...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search