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Londonedge celebrates 10th anniversary show in style
Feb '09
Alternative fashion trade exhibition, Londonedge celebrated its 10th anniversary show in February, surrounded by a strong community of buyers and exhibitors.

On Sunday Feb 1st, the Londonedge organisers put on a special birthday party at the legendary Shepherds Bush Empire with free food and drink and entertainment from Torture Garden Productions.

Managing director Carole Hunter said: “Sunday was a great day at the show & the party afterwards was raucous & fun – exactly what we expect from the Londonedge crew.Unfortunately, the British weather hit hard on Sunday night and we were greeted by snowfall on Monday morning which bought the London transport system to a stand still.”

UK attendance was affected primarily by the snow as many overseas buyers had flown in on Sunday to attend the party. Organisers recorded 41% British buyers on Monday compared with 54% overall at the show.

Hunter continues: “We were surprised at just how many British buyers made the effort and get down to the show on Monday despite the snow. We had one shop owner who cycled 9 miles through the snow to get to us!”

Tuesday 3rd February welcomed a return to normality and the organisers were pleased to see an increase in buyers from 7 of their Top 10 countries including Germany , Italy , Spain , Belgium , Switzerland , Austria and Finland .

A plethora of awards were also handed out to exhibitors with the Best Stand and a special award for the 11 brands who have exhibited at every Londonedge show. The 'Magnificent 11' include Lip Service, Alchemy, Tiger of London, Toxico, Fantasy Shoes, March Noir, Phaze, SDL, Spiral Direct, Stylex and Wild Cat.

The next Londonedge and Londoncentral will take place from 6-8th September 2009 at Olympia 2, London , W14.


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