Majority of exhibitors pleased with turnout at Premiere Vision

25 Feb '09

4 min read

The diverse and creative offer displayed at Première Vision Pluriel wins over market.

Creativity and the ability to present innovative services and collections, updated season after season, are strong points of the companies united under the Première Vision Pluriel banner. This strength sets them apart & attracts international buyers to Paris-Nord Villepinte looking for products to distinguish
their collections.

Its unique potential in the fashion universe, perfectly aligned with the expectations of an evolving market, confers on the 6 events making up Première Vision Pluriel (Expofil, Première Vision, Le Cuir à Paris, Indigo, ModAmont, Zoom by Fatex) their role as an “anti-crisis” weapon.

The session just held from 10 to 13 February 2009 once again demonstrated this: while attendance was evidently down, with variations from one event to the other, the 1479 exhibitors were on the whole pleased to have met with major buyers from all corners of the globe, voicing their satisfaction with the contacts made and the orders written during the session's four days.

The accessory takes centre stage!
As if to ward off the bad weather, there was a distinctive holiday feel in the aisles of ModAmont. In a dynamic and highly coloured atmosphere, exhibitors took great pains with their scenography to showcase their products in context and enhance their attractiveness.

For this 27th edition, ModAmont registered 19 355 visits, which is practically identical with February 2008 (-1.2%). We noticed a slight drop in foreign visitors – even if they still constitute the majority (nearly 60%) – which was made up for by a rise in French visitors (7%).

In Europe we observed some significant results. The three fashion giants, United Kingdom (1 528 visitors), Italy (1 384) and Germany (1 108) confirmed their presence. Slightly up as far as Germany is concerned.

The northern European countries are showing their interest.
As fashion leaders who are renowned for their creativity, Belgium, Holland and Denmark demonstrated their loyalty to ModAmont with a similar, even a little higher, attendance level than previous seasons. In addition we note good progress from Switzerland (+8%).

Amongst the non-European export zones, we observed a drop in attendance from the United States (244), Brazil (106), Russia (86) and Korea (99) which can be explained by the context of reduced travel budgets but which still remains at high levels. At the same time, Japan remained stable (267) and China increased (+31%).

The results reinforce ModAmont's strategy of providing a selective, international and specialised range. They show that in times of crisis, buyers are looking to accessories to distinguish their products from the competition and stimulate the consumption of fashion articles.

“The collections displayed by ModAmont exhibitors are really qualitative and we are searching for development of new products” notices the Sourcing Director of Giorgio Armani.

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