London's most exciting emerging design talents will be selling their A/W 09/10 collections at the British Fashion Council's (BFC) 'LONDON show ROOMS' in Paris 6 – 12th March. Located at 40 Rue Richelieu in the 1er Arrondisement, it is central and walking distance to the main catwalk venues, at the Louvre, the trade shows in Les Tuilleries and the city's leading luxury boutiques.
The designers are, or have, received sponsorship through one of the BFC's talent support schemes NewGen and Fashion Forward, as well as independent talent showcase Fashion East. To celebrate this collective of key talent LONDON show ROOMS will be opened with a brunch, hosted by American Vogue / Style.com's Sarah Mower, on Friday 6th.
This pop-up showroom is an element of the British Fashion Council's support and mentoring scheme. It aims to promote London design internationally and to generate new export business contacts for London designers globally.