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HAUTLENCE to transcend time
Mar '09
Born out of the need for renewal and the desire to breathe new life into the market, the ideas surrounding the creation of HAUTLENCE, one of the most coveted Swiss watch brands that took form in 2001 were inspired by a handful of passionate individuals, disillusioned by the overriding sense of conformity in the watchmaking world.

Based on a new approach to reading time and a different and entertaining use of watch complications, HAUTLENCE has positioned itself in the sector of enthusiasts of fine machinery, combining the use of modern design technology and 3D simulation, while all the time respecting the craftsmanship associated with fine watchmaking. The entire brand architecture is therefore built on total transparency and a code of ethics regarding its operations.

The brand's uncompromising positioning is based on a limited series rationale: by making the concerted decision to manufacture exclusively 88 timepieces of each model and to limit each collection to eight models, HAUTLENCE has become a reference in watchmaking exclusivity.

In 2005, with the HL collection, the very first HAUTLENCE watches appeared on the market: the hour disc is caused to jump by the connecting rod and slide assembly that drives the retrograde minutes hand. These two mechanically connected complications are covered by an exclusive proprietary patent. This first collection adopted a completely new vision for the intuitive reading of the hours and minutes.

In a bid to remain consistent yet complementary to the range, the HLS collection is definitively in tune with the times, and was released onto the market in 2007 with a more ergonomic, more streamlined approach than its predecessor. The HLS has its roots in more contemporary aesthetic codes, but the details and finishing remain at the heart of the matter. Indeed, whether it is in the hand bevelling of the interior bezel or the three-dimensional appliqués on the minutes flange designed to facilitate reading, HAUTLENCE's designers have once again taken up many technical challenges in a bid to serve watchmaking excellence.

In 2008, a new integrated complication further extended the range and the brand took on a new dimension as it presented its second proprietary calibre, and a third collection based once again on jumping hours and retrograding minutes, but enriched with a calendar, hence the name of this new collection, HLQ, with Q standing for 'Quantième' or calendar. The general forms of the HLQ maintain a direct link with the now historical HL line, in terms of its streamlined codes, while this new form is also incontestably a member of the HL product family.

HAUTLENCE is continuing its growth, loyal to its founding philosophy, namely, to develop its own calibres, and is entering a new phase, still in cooperation with external manufacturing partners, for example, for the gear train section. Similarly, the brand is developing the calibre components, from the regulating organ to the barrel, with a view to maintaining manufacturing control and independence.

Thus, the timepieces in future collections will come with other complications, such as self-winding mechanisms, or provide new ways of reading time. It is by reaching each of these phases in association with their college that HAUTLENCE will transcend time.


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