Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / HAUTLENCE to transcend time
HAUTLENCE to transcend time
16
Mar '09
Born out of the need for renewal and the desire to breathe new life into the market, the ideas surrounding the creation of HAUTLENCE, one of the most coveted Swiss watch brands that took form in 2001 were inspired by a handful of passionate individuals, disillusioned by the overriding sense of conformity in the watchmaking world.

Based on a new approach to reading time and a different and entertaining use of watch complications, HAUTLENCE has positioned itself in the sector of enthusiasts of fine machinery, combining the use of modern design technology and 3D simulation, while all the time respecting the craftsmanship associated with fine watchmaking. The entire brand architecture is therefore built on total transparency and a code of ethics regarding its operations.

The brand's uncompromising positioning is based on a limited series rationale: by making the concerted decision to manufacture exclusively 88 timepieces of each model and to limit each collection to eight models, HAUTLENCE has become a reference in watchmaking exclusivity.

In 2005, with the HL collection, the very first HAUTLENCE watches appeared on the market: the hour disc is caused to jump by the connecting rod and slide assembly that drives the retrograde minutes hand. These two mechanically connected complications are covered by an exclusive proprietary patent. This first collection adopted a completely new vision for the intuitive reading of the hours and minutes.

In a bid to remain consistent yet complementary to the range, the HLS collection is definitively in tune with the times, and was released onto the market in 2007 with a more ergonomic, more streamlined approach than its predecessor. The HLS has its roots in more contemporary aesthetic codes, but the details and finishing remain at the heart of the matter. Indeed, whether it is in the hand bevelling of the interior bezel or the three-dimensional appliqués on the minutes flange designed to facilitate reading, HAUTLENCE's designers have once again taken up many technical challenges in a bid to serve watchmaking excellence.

In 2008, a new integrated complication further extended the range and the brand took on a new dimension as it presented its second proprietary calibre, and a third collection based once again on jumping hours and retrograding minutes, but enriched with a calendar, hence the name of this new collection, HLQ, with Q standing for 'Quantième' or calendar. The general forms of the HLQ maintain a direct link with the now historical HL line, in terms of its streamlined codes, while this new form is also incontestably a member of the HL product family.

HAUTLENCE is continuing its growth, loyal to its founding philosophy, namely, to develop its own calibres, and is entering a new phase, still in cooperation with external manufacturing partners, for example, for the gear train section. Similarly, the brand is developing the calibre components, from the regulating organ to the barrel, with a view to maintaining manufacturing control and independence.

Thus, the timepieces in future collections will come with other complications, such as self-winding mechanisms, or provide new ways of reading time. It is by reaching each of these phases in association with their college that HAUTLENCE will transcend time.

HAUTLENCE


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search