Home / Knowledge / News / Fashion / Shahid Kapoor to make his Signature moves with Levi Strauss
Shahid Kapoor to make his Signature moves with Levi Strauss
Mar '09
The fun loving, trend-seeking young guys and girls of India have another reason to identify with their favorite apparel brand, Levi Strauss Signature! Shahid Kapoor, India's youth icon, style setter and dancer extraordinaire, now takes to the floor with the jeanswear brand that matches his style and personality. Yes, it's Shahid Kapoor for every youngster, as he signs on as Brand Ambassador of India's iconic youth brand Levi Strauss Signature.

It's a known fact that Shahid Kapoor is particular about his dress sense. The perfect style statement he makes in his films and shows is driving droves of his young fans to be just like him. This aspiration to emulate him is set to grow even larger as his young fans will now see him, sporting the range of Levi Strauss Signature jeans, T shirts, woven shirts, jackets and accessories.

Says Shahid Kapoor, Brand Ambassador, Levi Strauss Signature, “I have always been a great admirer of the Levi Strauss Signature brand. Its relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand.”

Shumone Chatterjee, Country Manager, Levi Strauss & Co, India Pvt. Ltd., says, “Youth Icon & iconic youth apparel brand – it's fitting that they both zip together! Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as it's face will help us create a closer connection with our young audience.”

It's going to be a fun summer as Shahid and the Levi Strauss Signature brand have great plans up ahead. There's an exciting media campaign coming up, consumer activities with Shahid and more!

Established in 1994, Levi Strauss (India) Pvt. Ltd. brought authentic original American jeanswear to India, by launching the iconic Levi's brand. It has since built a strong retail and distribution network for this brand.

Levi Strauss Signature, it's newest jeanswear brand in India, is targeted at the college- going youth and offers true quality at value for money prices. Today, the LSS retail network spans more than 115 exclusive outlets in 57 cities, and several thousand MBO doors.

Levi Strauss Signature

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search