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Designer brands allure Indian fashionistas
25
Mar '09
The love of shopping for luxurious designer products has overcome the slump of the global crisis, with many shoppers favoring to buy them. During the earlier times, designer brands emphasized on 'quality' as their USP.

Now, global brands are entering into the fashion arena, and competition is getting tougher. Focus is shifted towards brand and its values. Manufacturers focus on the image a product is able to create in the minds of the consumer.

India stands third in the list of global luxury shoppers. A recent survey states that of the Indians surveyed, 35% of them expressed their desire to shop for designer brands. Designer wear comprises of 0.2% of the branded apparel market in India.

The profit margin for designer wears are tempting; ranging from anywhere in-between 30 – 50% due to the exclusive work done on the apparel. Indian designer wear market has the potential to become more professional in its outlook.

Click here to know more about the Indian designer wear market.

Fibre2fashion News Desk - India


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