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Swiss Armaan enters the U.S. market
Mar '09
14.7 carat diamond encrusted watch from Armaan Swiss Diamond Watches collection.
14.7 carat diamond encrusted watch from Armaan Swiss Diamond Watches collection.
Haute horlogerie arrived in the U.S. earlier this year with the debut of Armaan Swiss Diamond Watches. A new contender in the high-end, luxury watch category, Armaan enters the market with fine timepieces executed in a manner usually only found in the finest diamond jewelry.

A recent Beverly Hills launch party attracted a number of Hollywood's glitterati that hit the red carpet event to officially welcome the brand to the U.S. Christina Moore ("90210"), Aaron Stanton ("Mad Men") and Danielle Nicolette ("The Starter Wife"), were among the celebrities viewing the Armaan time dazzlers. Other celebrities sporting Armaan timepieces include Oscar-winner Jennifer Hudson, Paula Adbul ("American Idol"), and U.S. Gold Medal Olympians Dwight Howard and Dwayne Wade.

Armaan Swiss Diamond Watches are aimed at men and women who seek style, substance and quality in timepieces. Manufactured using the highest grade stainless steel, the timepieces are polished to resemble platinum making the watch an everyday or special occasion timepiece.

"A high jewelry watch has become increasingly popular," said Nas Ekangaki, executive sales director, Armaan Swiss Diamond Watches. "It is a piece of fine jewelry," added Ekangaki. "Fashion is about constant reinvention. A timepiece is a much more personal purchase. It's a long term reflection of who you are and how you define yourself."

Based in Lugano, Switzerland, Armaan was founded in 2006 by Nirav Bhansali.

Men's and ladies timepieces are available in a variety of styles and color combinations. Each collection is produced with high level Swiss manufacturing and production standards.


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