Home / Knowledge / News / Fashion / Green shoe from old tires!!
Green shoe from old tires!!
01
Apr '09
To combat the negative impact of global waste tire build-up, the Timberland Company—a leading environmental steward—will launch two new footwear collections featuring outsoles made using recycled rubber from discarded tires. Currently, more than seven billion tires sit in landfills worldwide, leading to one of the largest and relatively unknown environmental issues. Through the use of Green Rubber proprietary and patented technologies, Timberland will help transform waste tires into a valuable raw material.

“We are facing an unpublicized epidemic with 1.2 billion tires being disposed in landfills every year leading to water pollution and breeding grounds for disease-carrying insects,” said Datuk Vinod Sekhar, CEO and Founder, Green Rubber Inc.“With Green Rubber's environmentally friendly technology, we can start to make a real dent in the mountains of tires creating an environmental blight on the planet.”

Recognizing that rubber is a valuable and reusable resource, Timberland will be the first footwear manufacturer to commercialize Green Rubber technology, incorporating it into the outsoles of more than 200,000 pairs of shoes scheduled for release in fall 2009. Using a blend of Green Rubber compound and virgin rubber compound (for an outsole that is made up of 42% recycled tire crumb), Timberland is able to maintain the durability and performance characteristics of their footwear.

“We are thrilled to have found a way to support making rubber a more sustainable resource. Green Rubber is positioned to have a major impact on the global rubber industry; managing tire waste can now become both a commercially viable and eco-conscious process,” said Jeffrey Swartz, CEO, The Timberland Company. “As a company we are committed to connecting successful commerce to environmental responsibility, and this is a great opportunity for us to share our commitment to sustainability with our customers.”

Green Rubber technology creates a new source of rubber compound made from waste tires through a non-toxic, environmentally conscious de-vulcanization process called DeLink. This technology converts any sulfur-cured rubber compound (including scrap rubber from old tires) into a recycled compound which can be used on its own or blended with virgin rubber compounds to produce a wide variety of rubber products, like outsoles. Using waste tires as a raw material provides the rubber industry with a cost-effective supply of rubber and can help to reduce dependence on raw materials that are derived from non-renewable petroleum sources. Through this process, Timberland forecasts that the fall 2009 collections will use 50 tons of Green Rubber material, displacing 42 tons of virgin rubber with recycled tire rubber.

By 2012, Green Rubber intends to recycle the equivalent of more than 200 million discarded tires every year. The company is about to launch an aggressive expansion program as it looks to open new manufacturing plants for its revolutionary rubber compound in the Americas, the Middle-East, Asia and Europe.

Timberland


Must ReadView All

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search