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Lufthansa launches wedding celebration campaign with Manish Malhotra
Apr '09
Wedding bells ring louder each day as the season for wedlock begins. This union will exude class as two style icons, Manish Malhotra and Lufthansa Airlines, ally for a wedding couture with ethnic blends. Designed by the style icon, the ensembles are a celebration of the myriad emotions experienced by the bride and groom tying the knot. The fairytale Indian Bridal collection unveils three wedding ensembles for the to-be brides and grooms in the United States.

• It interweaves style and extravagance with ethnicity, tallying a perfect score of glamour and tradition.
• Asserting Manish's signature style, they accentuate glamour and modernity in the traditional Indian wardrobe.
• The bridal lehengas and complementing sherwani outfits are fashioned with plush fabrics in classy silhouettes.
• This dream wedding line uses sensual and romantic hues like maroon, burgundy, red, pink and wine shades.
• The apparels are bedecked with encrusted Swarovski crystals with detailed embroidery of brocade and antique work.

To craft this unforgettable wedding season, Manish is in collaboration the world-class airline, Lufthansa. "I wanted to introduce contemporary Indian fashion in America and Lufthansa was an ideal partner, since they regularly do Bollywood-themed promotions," says Manish. This association with Lufthansa is an opportunity for Indians in America to win outfits from Manish Malhotra's collection.

For the man who personifies style, teaming up with a luxurious airline to unravel his couture wedding range is a venture which has never been done before. Mediasphere, a leading marketing and event management firm, juxtaposed fashion with air-travel in association with Global Advertising Strategies for South Asians planning their Indian Wedding in America.

• This promotion initiates exploring new markets for Indian fashion brands to reach a global audience.
• Mediasphere identified areas for the two brands to serve the Indian-Asian community.
• Mediasphere teamed the brands together to bridge the continental gulf, and give them an edge in the current competitive market place.

The prestigious designer observes, "Working with Mediasphere has been a pleasure since they deliver high quality work. They are a young, hardworking and highly professional media company, which has efficiently added boost to my brand."

Manish's wedding range is enthralling all the future brides and grooms envisaging the most precious event of their life.

Manish Malhotra

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